Ad Operations Archive
Setting up ad tags from an ad network
Implementing ad tags process Setting up ad tags for your website can be a scary thought at first. It is very easy for some publishers to stick to implement tags once and be hesitant to swap out new tags which could yield higher CPM’s from a more competitive network.
What is Reactvertising?
Reactvertising Video by John St Reactvertising is when marketers place a perfectly timed message in reaction to an event that is very active on the major social media channels. The goal is to instantly make a connection with the largest amount of on lookers possible to spread a message virally which
Basic Internet Advertising Definitions
What is Internet Advertising? Internet advertising is simply the buying of ad space on the internet. The profound changes that the internet had on humanity since it’s birth has fundamentally changed the way marketers see consumers and created a new discipline of marketing and advertising. Why do companies use the internet
Popular Banner Ad Sizes (Display and Mobile)
The Most Popular Banner Ad Sizes Banners – The Lifeblood of the Internet As you surf websites on the ever expanding billions of pages of the internet, you are sure to come across a display banner advertisement. Digital display advertisements come in many shapes, sizes with varying functionality. The following
Digital Advertising Ecosystem 102
https://www.youtube.com/watch?v=-2bL49y-6_0 Digital Advertising Ecosystem 102 Mark Dye, one of the co-founders of from Bizo, a platform for measurable and precise B2B marketing solutions gives a spot on representation of the more advanced concepts and major players in the digital advertising ecosystem. As the industry began to mature publishers needed a way
TextAdBuddy – Easy Custom Text Ads
What is TextAdBuddy? TextAdBuddy is a simple and effective step by step tool that enables anyone create their own customized text ads for free. What inspired the creation of TextAdBuddy? TextAdBuddy was inspired by observing rookie search marketers struggle with creating relevant text ads. Who are the target users
What is a Demand Side Platform? (DSP)
Demand Side Platforms: What you need to know. What is a Demand Side Platform? A demand side platform, or more simply known as a DSP is a platform that enables buyers of online advertising inventory to purchase across multiple exchanges from one UI. DSP’s are the third major bucket in the
What is an Agency Trading Desk?
Understanding the Lumascape: What is an Agency Trading Desk? The Lumascape and other infographics about programmatic tell the story of a separate, yet united ecosystem of digital advertising. DigitalAdBlog is embarking on a journey to educate the world how each piece fits together in this ever expanding digital universe. Let’s Start