Ad Operations Archive
High CPM Ads for Blogs: Rich Media Slider
High CPM Ads The Rich Media Slider Unit Revenue driven publishers are also looking for new and lucrative ways to monetize their ad inventory. The formula for success as a blogger in 2014 is having thousands of page views from targeted users and serving them relevant ads from a
4 Key Features to look for in an Ad Network
Why Work with an Ad Network? Working with the right ad network can be lucrative for you monetize all tiers of your inventory, from first look premium impressions to long tail remnant traffic. While many ad networks utilize similar technology stacks, not all are created equal. It is a
Soliciting Publishers: Using SimilarWeb Review
Similarweb Review – What is it? Similarweb is a spectacular tool for publisher sales professionals to utilize to find out how relevant a website is on the internet and if it would be a good place to programmatically media buy on. SimilarWeb is a competitor of Alexa, a web
4 Factors to Determine the Value of your Ad Inventory
Important factors to estimate the value of your ad inventory If you are a website owner, you know the revenue potential a site can have with healthy traffic and relevant, engaging and fresh content. It is sometimes hard to understand just how much your web traffic is worth. Here
What a Publisher Development Manager Does
What is it like being a Publisher Development Account Manager? A digital publisher development manager is a position that is in high demand for prospects new to the industry as well as experienced online advertising professionals. The driving force for the growth and need for this role in many digital media
The Secret Mind Tricks of Advertising In History
BuzzFeed created a great informational video that brings forth the “tricks” that advertisers have used and still use to get us to buy products that we “need.” The Question is posed “Does Advertising really work?” The undeniable is that United States firm spend about 160 billion dollars on advertising
The Importance of Computer Code in Our Lives
Computer Code is our DNA Code is embedded into our lives whether we realize it or not. It is the universal language between humans and computers that has come a long way since the prehistoric days of coding, even before binary code (1’s and 0’s). This PBS clip explains
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau