Ad Operations Archive
Supersonic: Mobile Advertising Review
Website: https://www.supersonic.com Category: Supply Side Platform & Demand Side Platform Monthly Stats: +500 Million global users Traffic Minimum: None Payment Model: Net-15 Countries: 100% Global Rate Display: All Mobile sizes Mobile: Interstitials, App Trailers, Offerwall and Ad Mediation Video: Rewarded Video Targeting: Algorithmic Supersonic- The Leading Mobile Advertising Technology
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
OpenX Review
OpenX Key Information Website www.OpenX.com Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and
How the Domain Name System (DNS) Works
Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? DNSMadeEasy.com simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If
Digital Advertising Quiz
How much do you know about digital advertising? Take This digital advertising quiz to test your knowledge on the ad ecosystem. Highlight the in between the brackets below the question to reveal the correct answer. How many did you get right? Increasing your digital advertising knowledge will make you a
Native Ad Network List
Native advertising is when the advertising and user experience fit into a website seamlessly. This form of digital advertising is the new wild west of the ecosystem. Publishers and advertisers are still trying to crack the formula for native. Here is a list of the top native advertising networks. Please fill
Mobile Ad Network List
Here is a list compiled of the most popular mobile ad networks for your mobile traffic. If you would like to add a network to this list please send us an email on our Contact Form Highlighted are sponsored reviews. To purchase a sponsored review, send us an inquiry at our