Ad Operations Archive
Online Marketing Basic A-Z Terms
The ever expanding universe of digital marketing is diverse and most of the time quite unpredictable. It is always important to go back to the building blocks. This infographic gives you a refresher course on the key definitions of digital marketing. Recommended: The 50+ Best Social Media Marketing Tools in 2015 Search
The Mobile Majority Review
Website: www.majority.co Category: demand side platform Monthly Stats: 225m+ data profiles Traffic Minimum: Large traffic Payment Model: CPI, CPA, CPM, CPV, CPC Countries: U.S. and Canada Display: All mobile sizes Mobile: banner ads, interstitials, native, video, and rich media Video: mobile video Targeting: Lat/long, city, DMA, custom GPS, Device,
revcontent Review
Website: www.revcontent.com Category: Native Advertising Monthly Stats: 250+ Billion recommendations/month Traffic Minimum: 30,000 Payment Model: Advertisers: CPC, auction; Publishers: rev share, flat fee, CPM Countries: Ads are seen on every continent Display: 100% customizable widgets Mobile: 100% customizable widgets Targeting Geographic, demographic, contextual, channel, site-specific About revcontent With over
Supersonic: Mobile Advertising Review
Website: https://www.supersonic.com Category: Supply Side Platform & Demand Side Platform Monthly Stats: +500 Million global users Traffic Minimum: None Payment Model: Net-15 Countries: 100% Global Rate Display: All Mobile sizes Mobile: Interstitials, App Trailers, Offerwall and Ad Mediation Video: Rewarded Video Targeting: Algorithmic Supersonic- The Leading Mobile Advertising Technology
What is Programmatic Direct?
Infographic: Programmatic Direct The Pubmatic blog created a much needed infographic to define programmatic direct. Programmatic Direct really are two concepts combined. Programmatic is the buying and selling of advertising via workflow automation and algorithms. Direct simply means that the buyers and sellers of ad inventory know each other.The term programmatic
What is a Private Marketplace? (PMP)
Defining a Private Marketplace The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers. Private Marketplace
OpenX Review
OpenX Key Information Website www.OpenX.com Category Supply Side Platform Monthly Stats 100+ Billion Ad Impressions Traffic Minimum Large Traffic Payment Model Rev Share, CPM Countries Global, 100% Fill Display 300×250, 728×90, 160×600, 300×600 Mobile 320×50, 300×250, 728×90, 160×600 Video VAST Compatible Video Player Targeting Content, audience, geography, technology, and
How the Domain Name System (DNS) Works
Came across this neat little video that shows how the Domain Name System or more commonly known as DNS works in an abstract sense. Still confused about DNS? DNSMadeEasy.com simplifies the process. The DNS system is one of the most important and often overlooked pieces of the internet puzzle. If