Author Archive
Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and
Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s campaigns on Time Inc., where they targeted content that was trending on social media among Time readers. Any company
Reaching Millennial Moms Through Native Advertising
Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want
State of App Security in 2016
Arxan created this fine infographic displaying the state of mobile application security in 2016. Here is what they found through extensive research. 1083 individuals were surveyed in the US, UK, Germany and Japan. 268 were IT executives with security oversight or insight into the mobile health/and/or finance apps they
How a Publisher Can Improve Viewability
Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For
Mobile App Advertising for Beginners
Mobile App Advertising For Beginners Infographic Dotcominfoway.com created and shared a very important infographic showing the basic of mobile app install ads advertising which is very different from standard mobile web ads. Infographic Summary What are mobile app install ads? The main purpose is to get traffic from sources outside
10 Most Annoying People on Facebook
Facebook is a very powerful platform to share your life with the world but like in real life, people can be annoying, on the internet. Not everything is meant to be shared, even though it is. Vouchers.co.uk created a survey of 1063 participants that shows who the most annoying
Optimalya – The First Native SSP
https://youtu.be/dPAR842R5nM What is Optimalya? On a high level, publishers optimize their revenue by opening up their ad placements to various monetization networks. With the rise of native advertising, there is a need for a unified tool where publishers can optimize multiple content reccomendation native partners, where clicks are the most important