Author Archive
The Shift to Native Advertising for Marketers
Native Advertising Credit: mdgadvertising.com “In this online advertising model, paid or branded content is displayed alongside other content in similar format, matching both form and function to engage consumers and increase their likelihood of clicking on the ads and sharing them with others. It’s a symbiotic relationship making consumers,
11 Tips How to Choose a CPC Ad Network
AdNgin, a turn key solution which boosts AdSense Revenue and optimizes user experience through continuous testing created this nice publisher checklist to give publishers tips on how to choose a cost per click ad network. Infographic Summary High CPCs and RPMs – make the most ad revenue from every visitor. Customixation and
5 Tips to Optimize Your Mobile Strategy
RhythmOne, an adtech company focusing on fully integrated advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats let’s us know some key tips to optimize our mobile strategy. Infographic Summary by 2019 of those online in the us 86% will own a smartphone and
Why Pinterest Matters to Marketing
Pinterest is the 3rd most popular social network in the US being 5 years old with over 100 million users and 80% of the coveted traffic coming from mobile. If you are not utilizing pinterest to market your brand, you are missing out! Here is what you need to
5 Tips to Optimize Tweets for Brands Presence
Optimize Your Tweets for Maximum Brands Presence Twitter has over 500 million daily tweets from 317 million active users of which 80% are tweeting and consuming content from the mobile devices. With the rise of mobile, Twitter is a powerful and scale-able platform for marketers to generate and convert leads. Infographic Summary:
Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding consultation for your website. If you are in Adtech, you hear about header bidding every single day. If you
From Flash to HTML5 Infographic – AdGear
“The slow-but-steady rise of HTML5 at the expense of Flash coincides with the the industry’s current passions: cross-device, interactive ads, more creative creative messaging, and ads that load seamlessly. The proliferation of HTML5 in online advertising is a positive shift and a key part of the industry’s metamorphosis in
Epom Market Review
Website https://market.epom.com Category Publishers/Advertisers Monthly Stats 140B+ monthly impressions Payment Model CPM/CPC/CPA Countries worldwide, 100% fill rates Display Standard, Non-Standard, Rich Media Mobile Standard, Non-Standard, Rich Media Video Standard, Non-Standard, Rich Media, custom Rich Media Targeting Geo, Device, OS, Time, etc. Epom Market is an ad network that was