Digital Advertising Online Tools List
Build a Digital Advertising Empire! To become a successful digital media entrepreneur you need to use a diverse set of free (and sometimes paid) online tools that are available on the web. The below compiled list are the staples that will allow you to build a web property, understand the competition
Native and Programmatic Advertising Comparison
Native and Programmatic: Monetizing in Harmony Programmatic and Native are two terms that are hot in the digital advertising conversation. Think of them as cousins; programmatic being the older more experienced and dominant force and Native being the newer technology but rising in popularity and usage throughout the lumascape.
How To Calculate CPC and CTR – Digital Formulas
There are many 3 letter acronyms in digital advertising calculations. To be a master of the programmatic ecosystem, you need to know them all and when to use each calculation! Clicks and engagement are what drive the online advertising model. Understanding the calculations behind clicks is essential for your knowledge
10 Reasons to Work in AdTech
Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most digital ad agencies in 2014 have a loose dress code. Employees generally
Top Reasons Publishers Leave an Ad Network
Not all Ad Networks are created equal.. Behind digital ad network’s flashy website, promises of high CPMs, diverse programmatic advertiser demand, low payment threshold, 24/7 support and a slew of product offerings could lie a network that over-promises and under delivers. With so many different companies a publisher can choose to
Digital Advertising Basics: What is CPM, eCPM and rCPM?
Learning about Digital Advertising: Think Small.. The digital advertising landscape is an ever changing ecosystem with thousands of interconnected elements, buzzwords, technologies and people who make it all work each and every day. If you are new or a veteran of the industry, it is always important to brush
The Mini Ecosystem of a Programmatic Ad Network
How A Programmatic Ad Network Works: Analysis You may have once asked the question to yourself – how is a programmatic ad network structured The goal of programmatic advertising is to serve a creative to the right user on the right device at the right place at the right time while continually
HangWith App: Life is Better Shared Live. Exclusive Interview
Hang w/: The Future of Social Sharing! DigitalAdBlog was able to snag an exclusive interview with the founders of The HangWith App who developed “the most advanced live-streaming mobile and social experience on the planet!” Hangwith enables users to seamlessly follow their close friends and favorite celebrities in real time!