RTB Archive
ExoClick opens up its platform with its new v1 API
ExoClick opens up its platform with its new v1 API ExoClick, the innovative ad network, today announced that it has opened up its platform to developers, clients and partners with the launch of v1 of its brand new API. This version 1.0 of the API allows advertisers and publishers
Programmatic Company Choozle Integrates with BannerFlow
Programmatic Ad Tech Company Choozle Integrates BannerFlow’s Platform Providing Simple HTML5 Display Ad Creation Integration provides marketers with a complete toolkit to develop display ads based on insights and run effective programmatic advertising campaigns DENVER – March 31, 2015 – Today, Choozle, provider of the world’s most intuitive digital
Programmatic: The Top Infographics
Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads,
How an Ad is Served in Real Time Bidding (RTB)
Serving an Ad in Real Time The Interactive Advertising Bureau released a video that shows the process behind how an an ad is served in Real Time Bidding (RTB). When you visit a webpage with your desktop browser, a complex process of content selection and delivery begins.Video and Mobile device’s
Understanding Programmatic Advertising – IAB
The Interactive Advertising Bureau, more commonly known in the industry as the IAB delivers the most concise definitions of digital advertising concepts. Learn what programmatic is from industry professionals. What is Programmatic Advertising? Quotes Carl Kalapesi, the Senior Director of Industry Initiates of the IAB defines drogrammatic as: Programmatic
How Real Time Bidding Works for Publishers
How Real Time Bidding (RTB) Works Video Improve Digital, a Programmatic company and MediaMath, one of the most well known Demand side platforms created a concise video that explains how real time bidding (RTB) works for the publishers who power the digital economy of the internet. “The Battle of The
AppNexus to Acquire Device Mapping Tech Startup MediaGlu
AppNexus and MediaGlu Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There
Pixalate RTB Global Seller Trust Index
The first Programmatic Seller Trust Index by Pixalate Pixalate released the first ever real time bidding global seller trust index to rate and rank top digital advertising companies that sell online media. Buyers are often faced with many issues when purchasing impressions on ad exchanges such as fraud, wasted ad dollars,