Author Archive

The Ways Bots Commit Digital Fraud (and How To Avoid It)

Author: | Categories: Ad Fraud No comments
Digital fraud has been on the rise since the dawn of the internet. And one of the easiest ways to commit digital fraud is to automate it. Using bots for fraud has become commonplace. Why? Because bots allow sneaky fraudsters to scale up their efforts and improve their chances

4 Steps To Prevent Digital Fraud In Your Business

Author: | Categories: Ad Fraud No comments
Getting your business to operate at it’s best takes a lot of planning. From your product to your marketing, not to mention cashflow and even people management. But there’s one factor that many business owners overlook, and that’s avoiding fraud. Internet based fraud has grown to become a billion

The Busy Persons Guide To Creating Content Strategy

Author: | Categories: Blogging Tips, Social Media Tips No comments
You’ve heard this one before right? If you run a business, you need to make time for your content strategy. Yeah yeah, in between countless meetings and, y’know, actually running a business, how *exactly* do you do that then? It’s true that a content strategy is an essential part

How Fan Fury Is Causing A Click Fraud Headache For Sponsors

Author: | Categories: Ad Fraud, Business No comments
Sponsoring a major sports team is seen as the pinnacle for many brands. Getting your name on the shirt, or on advertising hoardings in the stadium guarantees millions, if not billions, of eyes on your brand. But in the digital age, this visibility presents a challenge, and one that

Is It Worth Using Google Ads For SMEs?

Author: | Categories: Ad Operations, Optimization Tips No comments
Running a business is hard enough without having to worry about effectively running digital marketing too. And with a lot of chat about the potentially high cost and other problems, some small business owners wonder if it’s really worth using Google Ads. Maybe you’ve heard that Google Ads is