Author Archive

The Busy Persons Guide To Creating Content Strategy

Author: | Categories: Blogging Tips, Social Media Tips No comments
You’ve heard this one before right? If you run a business, you need to make time for your content strategy. Yeah yeah, in between countless meetings and, y’know, actually running a business, how *exactly* do you do that then? It’s true that a content strategy is an essential part

How Fan Fury Is Causing A Click Fraud Headache For Sponsors

Author: | Categories: Ad Fraud, Business No comments
Sponsoring a major sports team is seen as the pinnacle for many brands. Getting your name on the shirt, or on advertising hoardings in the stadium guarantees millions, if not billions, of eyes on your brand. But in the digital age, this visibility presents a challenge, and one that

Is It Worth Using Google Ads For SMEs?

Author: | Categories: Ad Operations, Optimization Tips No comments
Running a business is hard enough without having to worry about effectively running digital marketing too. And with a lot of chat about the potentially high cost and other problems, some small business owners wonder if it’s really worth using Google Ads. Maybe you’ve heard that Google Ads is