Optimization Tips Archive
How to Boost your Exposure using Popunders

Guest Post by: PopCash Boost your exposure using popunders ads! As we all now, marketing is the heart of any business these days, so we strongly advise you to use all advertising methods you have access to in order to make yours visible to everyone who has the potential
How to Maximize your Website Profit

Today’s Guest Post comes from AdSpyglass, ad network mediation company which enables publishers to effectively manage multiple networks from a single place to always generate the highest revenue on every single impression. Also, see our review of AdSpyglass We launched our service about three years ago, and during this
Google Allows Publishers to Block Sensationalist Ads

Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have
Top Free Resources for Ad Ops Professionals

If you work in Ad Ops, you know that you are on call 24 hours a day, 7 days a week, 365 days a year to ensure your ad stack is flowing and well optimized. If you work on the publisher, supply, demand or vendor side of the business,
3 Digital Advertising Trends to Jump On

John Lincoln from Ignite Visibility created a short and effective informational video explaining three digital advertising trends you should jump on before you miss the boat. Video Summary Video Ads Video is the fastest growing medium online for people to consume content. People are looking for video because they simply
7 Tips to Consider When Choosing a DSP

Seven Points To Consider When Launching Your Programmatic Buying Practice And Choosing Demand Side Platform Partners What do we look for when choosing a DSP? Programmatic ad buying represents 78% of $31.87B display advertising ecosystem according to eMarketer. The ecosystem is sophisticated, which is great because that means there
Artifical Intelligence in Ad Tech: 3 Trends

Today’s Guest Post is Sponsored by AdStair Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind. Better Ad Tech is key to lower CPC prices, higher click-through rates
Easy to Understand Guide for UTM Tagging

Guide for UTM Tagging for all Your Marketing Campaigns UTM tagging is short for Urchin Tag Management which is simply attached segments of text to the end of a URL for tracking within your analytics programs. Each portion of your marketing campaigns that is being tracked and analyzed should have