Optimization Tips Archive
4 Factors to Determine the Value of your Ad Inventory
Important factors to estimate the value of your ad inventory If you are a website owner, you know the revenue potential a site can have with healthy traffic and relevant, engaging and fresh content. It is sometimes hard to understand just how much your web traffic is worth. Here
Online Marketplace Web Optimization Example
Target market SYRBazaar is an online marketplace similar to Etsy that exclusively features products developed by Syracuse University student and alumni designers. Currently, the website targets college students and SU alumni who look to purchase beautiful and unique items. Persona A would be the Syracuse University student who is
Great Websites for Digital Media News
Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and
Analyzing a Publisher’s Performance Metrics
In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in the online ad space and my favorite by far is Appnexus. It is
Online Advertising Cover Letter Example
So you Want to Join an Online Advertising Agency? Digital Media is is a growth industry that many young professionals want to start a career path in. The industry is young, lucrative and there are many benefits to work in a digital advertising agency. With a huge influx of resumes to