Author Archive
Snapchat Stories vs. Instagram Stories
Instagram Stories vs. Snapchat Stories The unveiling of the latest feature of Instagram- Instagram Stories has sparked up a debate, there are groups who highly favor this latest development, and there are others who accused the photo sharing site of blatantly copying the popular feature of a competing social
2017 Programmatic Trends Publishers Should Know
2017 Programmatic Trends Publishers Should Know Zev Newman is the Content Marketing Specialist at Imonomy, an In-Image platform. Zev manages Imonomy’s content strategy, social media marketing, and SEO. He loves the Detroit Lions, learning just about anything, and writing about the world of online publishing, marketing, and advertising. Connect
Why Understanding Click Fraud is Important
Why is Understanding Click Fraud Important? Digital advertising is not only a highly effective way of reaching your target audience, but it has also one of the billion dollar industries today. However, the real question remains whether all those clicks or views are actually being generated by your real
Social Media Marketing Stats for SMB
Social Media Marketing Stats for SMB What are Marketing Stats for SMB? Now, it’s worth noting that reporting is without a doubt amongst the most important things that any type of businesses should take into prime consideration. Comprehensive reports are the key to actionable and highly performing social media
Why Social Media Engagement Is Important in Retail
Why Social Engagement in Retail is Important It is a known fact that customers are more likely to spend money with retail brands that are responsive on social media. And in order to be ready for the holiday rush, some retailers are trying their best to keep up with
The Future of Mobile Advertising is Native
Native Advertising: The Future of Mobile Ads In recent years, mobile marketing has been more popular. It presented businesses with an excellent opportunity to tap the growth of smartphone use all over the globe. It is a promising platform because it is not only cost-effective, but it also has
How Snapchat can Expand your Brand
If you don’t know what Snapchat is, it’s time to get accustomed! Snapchat is an instant video messaging app that you can download on to your smartphone. Increasingly, brands are using the app to reach their target audience while also expanding their market. Snapchat allows business owners and managers
Do you need a website redesign?
Is it Time for a Website Redesign? There are quite a few things that you might want to take into account when it comes to having your website redesigned. With this in mind, we’ve taken the liberty of providing you with a few helpful tips that might point you