Author Archive
Header Bidding Trends for Publishers in 2018
Header Bidding Trends for Publishers in 2018 It’s 2018, a two years have passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency
How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising
A How-To Guide on Custom Contextual Targeting for Cross-Channel Display Advertising This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag –
Affiliate Marketing for Dummies
Affiliate Marketing For Dummies Infographic The truth is that the Internet presents us with a wide range of different things that we can make quite a lot of money with, and affiliate marketing is definitely one of them. A lot of people, however, seem to be widely unaware of
Easy to Understand Guide for UTM Tagging
Guide for UTM Tagging for all Your Marketing Campaigns UTM tagging is short for Urchin Tag Management which is simply attached segments of text to the end of a URL for tracking within your analytics programs. Each portion of your marketing campaigns that is being tracked and analyzed should have
The Recipe for a Perfect Logo
How to Make a Perfect Logo Logo creation can take a long time and a lot of work to create the perfect logo. The perfect logo is an important part of brand marketing and is how customers recognize brands. If you are wondering how to create the perfect logo,
5 Simple Tips to Get 1000 Shares on your Next Blog Post
Get 1,000 Shares on your Next Blog Post: Here’s How to Do It How will you be able to measure your success in blogging? While there are many metrics that can provide you with statistical data to assess the performance of your online content, one of the best would
What is the definition of a Verified Twitter Account?
What is a Verified Twitter Account? As of this late, there are roughly 187,000 people that have a verified twitter account out of the approximately 310 million active monthly users. On the 19th of July 2016, the company announced that they will be opening the verified feature to every
Top 1500 Retail & E-Commerce Business Web Analytics Technology Adoption Report
Top 1500 Retail & E-Commerce Business Technology Adoption Report Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list of