Author Archive
Most Popular Header Bidding Wrappers for 2019
2019 is right around the corner and publishers of all kinds are trying to figure out the best way to set up their client and server side header bidding partners. After a year of conversations and observing various header set up’s we have a good idea of what you
It’s Time To Shape Programmatic For Mid-market Publishers
Guest Post By: Automatad It’s been so long and we’re far from depending on the duopoly to monetize the content. At least for most of the premium publishers, being independent and talking about in-house programmatic strategies is not at all odd. With the help of global ad exchanges and
Getting Hired In Search – An Inside Look At Search Marketing Recruitment
How Do Managers Choose Their Search Teams? Today’s Guest Post is by Adaptive Digital, a recruitment agency specialized in the digital marketing sector. The field of search engine marketing is constantly changing, with new technologies, trends and algorithms forcing professional marketers to continually update their skills sets to stay relevant.
How Publishers Can Stay Ahead of the Ad Tech Curve
How Publishers Stay Ahead of the Ad Tech Curve? Today’s Guest Post is by Automatad Are you a publisher that is staying ahead of the ad tech curve? Ad tech is one of the complex and ever-evolving industries. With myriads of intermediaries, fraudsters, and technically overloaded ecosystem, we can say
The Advertising Industry is Cleaning Up
The Advertising Industry is Cleaning Up Advertisers, consumers, and publishers are at a loss when it comes to advertising. Consumers are often exposed to ads that are irrelevant and they have to worry about data harvesters profiting off of their personal information, publishers use bot farms to boost their
The Importance of Mobile Landing Pages
Guest Post By: PureLander Mobile landing pages have been the latest trend in CPA marketing for the past few years and are now one of the most important aspects of running a successful CPA campaign. If you aren’t running successful mobile CPA campaigns yet, check out a couple of
How to Boost your Exposure using Popunders
Guest Post by: PopCash Boost your exposure using popunders ads! As we all now, marketing is the heart of any business these days, so we strongly advise you to use all advertising methods you have access to in order to make yours visible to everyone who has the potential
Blockchain Facilitates Higher Quality Data for Advertisers
As advertising and marketing becomes increasingly targeted, companies are beginning to focus more on data quality. This is to not only ensure that impressions are real and not made by bots, but that information collected about users is accurate. A writer for The Atlantic explored the quality of online