Author Archive
ExoClick Launches New Automatic Variations Optimisation Tool
Barcelona, Spain. August 14, 2019: ExoClick, the innovative ad company, today announced that it has introduced a brand new tool for advertisers: Automatic Variations Optimisation. The tool allows automated control over the traffic sent to a campaign’s different variations. Automatic Variations Optimisation is similar to ExoClick’s landing page optimisation
How To Exploit Social Data For The Benefit Of Your Digital Marketing Campaign
As a marketer, social media is capable of providing you with the kinds of information that marketers of a time recently passed would have given their right arm to have access to. That’s because there is a multitude of data just waiting to be mined and enacted upon to
5 Important Questions to Ask a New Header Bidding Partner
Going into 2020, header bidding still remains to be the most popular way for publishers to create a fair auction between all of their demand partners. It can be tough for a publisher to create and maintain a fully optimized header bidding stack with a variety of strong demand
Snapchat Launches Instant Create for Advertisers
Snapchat wranging in those digital ad dollars. Snapchat, the multimessaging app founded by three former Stanford studentds Evan Spiegel, Bobby Murphy and Reggie Brown in 2011 announced the release of their Instant Create tools for advertisers on their blog. Snapchat has 203 million daily active users, creating over 3.5
Pinterest Launches Ads on the Go Mobile Ad Tools
The new Pinterest ad’s will be the talk of the town. Pinterest, the global pinning platform where people come to discover, collect and organize ideas has released a suite of new tools and functionalities for advertisers on it’s platform called mobile ad tools, making it quick and easy to
Tips to Write the Perfect Instagram Bio for your Business
Tips to Write the Perfect Instagram Bio for Your Business If you want to beat the competition, you should set up a winning Instagram bio for your business. And the first thing you should do is to write a catchy bio. You need to describe your business in 150
What is Bid Shading? Programmatic Definition Series
If you work in Programmatic advertising, you have likely come across the term “Bid Shading” through conversations with your colleagues or at your local office cooler. If you don’t know what bid shading means, you will have a clear understanding by the end of this article. Here is the
How you can get more Responses in Email Marketing
How You Can Get More Responses in Email Marketing Adopting proper marketing strategies is essential for your business and will lead to more responses in email marketing. They will help get your products or services known, increases sales and give you an edge over your competitors. You should familiarize