Author Archive
How to Rank for Your YouTube Videos
How to Rank for Your YouTube Videos (Infographic) An indispensable weapon in the video marketer’s arsenal, optimising your video for search is the new secret to social media success. Read the infographic below to learn more about perfecting the science of video SEO. What is Video SEO? Video Search
It’s Time to Rethink the Billable Hour
Those who have worked with agencies in the past will be very familiar with the idea of the billable hour. For those new to the concept, it’s a long-standing method in the agency world where they work with their client to come up with a mutually agreed upon hourly
What is Amazon Transparent Ad Marketplace (TAM)
Amazon is a major player in server side header bidding Amazon TAM stands for Transparent Ad Marketplace, which is Amazon’s server side (s2s) Header Bidding Suite for Publishers. The product is managed by A9’s publisher services division with the goal of reducing latency and increasing revenue for a publisher
What is Google EBDA?
Google EBDA is Google’s answer to the rise of header bidding that has taken the adtech industry by storm over the last two years. EBDA stands for Exchange Bidding Dynamic Allocation. This feature eventually will be available for Google’s ad server, DFP (DoubleClick for Publishers) users. EBDA allows for the
How to Maximize your Website Profit
Today’s Guest Post comes from AdSpyglass, ad network mediation company which enables publishers to effectively manage multiple networks from a single place to always generate the highest revenue on every single impression. Also, see our review of AdSpyglass We launched our service about three years ago, and during this
5 Trends that Will Shape Digital Advertising in 2018
Simplaex, the The AI-First App Retargeting that allows you to Identify high-value users and re-engage them with personalized content, Deliver the right ads to the right person, at precisely the right moment and overall Boost your lifetime customer value by keeping users on your app longer created a great
Google Allows Publishers to Block Sensationalist Ads
Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have
Blockchain in Digital Advertising: An Overview
Blockchain in digital advertising is a hot subject. The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation