Author Archive
Examining the Digital Video Ad Stack Complexities Causing Breakage
Unraveling the complexities of the immense and crowded digital video advertising ecosystem can be as frustrating and difficult as untying a particularly stubborn knot. With so much complexity, it is hard to know where to begin, and more often than not, you are left more confused and more frustrated
AdSecure adds new Blacklist URL detection and search engine filter feature
9 October 2019 Dublin, Ireland. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released a new Blacklist URL detection feature. Blacklists are commonly used to protect computer systems and infrastructures against online threats such as phishing, malware or webspam. These lists are
7 Best Digital Marketing Tools for Startups
New beginnings are hard and it takes a lot of courage to make the decision of starting a new business especially when picking the best digital marketing tools for startups. Startups require a lot of planning, energy, and dedication. In addition, you need to have the right knowledge and
How to Analyze Your YouTube Marketing With Google Analytics
Are you wondering how to optimize your YouTube Marketing With Google Analytics? YouTube is an irreplaceable marketing tool of our era and the single most efficient way to distinguish your brand from the crowd of rivals. Although blogs, infographics, social media, and other formats still play a major role
The Guide to Becoming a Successful Social Media Manager
The Guide to Becoming a Successful Social Media Manager When you’re starting out on your social media manager career, you can get caught up trying to build your business and forget that the top priority is satisfying your clients. When you’re trying to become successful in your career in
Localization Testing for Software and Websites – Best Practices
Localization Testing for Software and Websites – Best Practices Recent history is full of blunders made by some “big boy” companies that made the decision to go global. Gerber Baby Foods decided to expand into Africa and used the same label on its jars – the cute baby. What
ExoClick SaaS Technology empowers publishers to manage their own RTB business
10 September 2019, Barcelona. ExoClick, the innovative ad company, today announced it has launched ExoClick SaaS Technology, a new service that enables publishers to set up their own powerful RTB platform. SaaS or Software as a Service allows businesses to use a developed software technology platform. This enables those
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks
AdSecure’s Security Violations Report for Q2 2019 reveals increases in Adware and Scareware attacks Dublin, 5 September 2019. AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its second Security Violations Report for Q2 2019. For the report AdSecure analysed more than