What is Real Time Bidding? (RTB)
Learn Digital advertising: What is Real Time Bidding? If you breathe and live in the Online Advertising space, you most definitively have heard the term Real Time Bidding or more commonly known as RTB. This is a relatively new technology to even people who consider themselves to be veterans of
What is Alexa Toolbar and how can it be used?
Website traffic data – essential for the digital ecosystem If you work in the world of Online Advertising you have probably heard about a toolbar called the Alexa Toolbar Alexa is a “Web Information Company” that collects data by utilizing cookies from users who surf the web. It collects
Popular Web Retention Techniques
The most popular site features that impact loyalty include: Saving money, time, free shipping and a wide array of inventory and selection. Along with key features, there are specific tools and policies that encourage return visits, including: free or flat shipping, order tracking, privacy policies and rebates and coupons. Voting, Polls and
Spam: The Basics of CAN-SPAM and Permission Levels
Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount
Search Engine Heat Maps
Internet users have become more calibrated and optimized when using search engines. What does this mean exactly? Laser eye tests have revealed that when a user types in a search engine term they are focus the majority of their attention on the top three search results. Search engine heat
Xbox One Revealed
From Devour.com: It seems like an eternity since a new gaming console has hit the marketplace. At a gaming conference in Redmont, Washington Xbox One was announced to the public with a core emphasis that users can siphon their TV watching through Xbox. This trend of gaming consoles being
Imaginary Product Creation: Therma Sleeve
Executive Summary Have you ever had a cup of coffee where it was either too warm or too cold? Ever wished that you could control the temperature to your desired preference? Well now you can with our newly designed product called Therma-Sleeve. Our product is a coffee sleeve that
What is Augmented Reality?
So, what is augmented reality? By definition Augmented Reality is is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by a computer-generated sensory input such as sound, video, graphics or GPS data. In this example we can see that data about the environment is layered onto the