AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau
Is Wikipedia Incredible?
H. G. Wells believed what was needed in our ever-growing world was a “ ‘world brain’, a collaborative, decentralized repository of knowledge that would be subject to continual revision”. Jimmy Wales and Larry Sanger have realized Wells’ dreams in creating Wikipedia, an online, collaborative encyclopedia that can be written
Patrick Bateman Horn Rimmed Glasses
There used to be a time when Aviators were the height of individuality, but the fashion industry quickly caught on and they were plastered on every major billboard and were sported by every model on the runway. The same can be said for Wayfarers, Ray-Ban’s most recent attempt to
Online Marketplace Web Optimization Example
Target market SYRBazaar is an online marketplace similar to Etsy that exclusively features products developed by Syracuse University student and alumni designers. Currently, the website targets college students and SU alumni who look to purchase beautiful and unique items. Persona A would be the Syracuse University student who is
Top Reasons to Work in Digital Marketing
Digital Marketing is emerging to be one of the top growth industries in recent history. With Mobile, Display, Programmatic, Affiliate, Toolbar and Online Branding all on the rise, there are several top reasons to work in digital marketing. Top four reasons to work in digital marketing It’s a Growth Industry.
Great Websites for Digital Media News
Top websites for digital media news, views and concepts The digital ad space is very intricate and interlinked. Take one look at the Lumascape and you can imagine why: If an industry professional tells you that they understand exactly how the LumaScape works, they are either a genius or lying and
Analyzing a Publisher’s Performance Metrics
In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in the online ad space and my favorite by far is Appnexus. It is