Twitter Acquires MoPub Mobile Exchange
Twitter, Inc the largest micro blogging site on the planet has agreed to purchase MoPub, the “worlds largest mobile exchange and RTB server for iOs and Android devices for about $350 Million in stock. This will allow twitter to control a large market share of the ever growing mobile
Apple to Hire Creative Marketing Specialists
Apple Will Invest Heavily In Creative Marketing Professionals Longtime follows of Apple operations say after years of limiting the the pool of talent from within Apple, the longtime technology powerhouse has plans to grow its in-house creative group. An executive who knows the thinking of upper management of apple
Data Driven Sport of Tennis
Tennis Meets Data Analytics The US Open this year is receiving a technological upgrade to make the event a data driven tennis event. A data and analytic control room in a secret location in Arthur Ashe Stadium in NY is a data center called the “Scoring Operations room.” Officials
AppNexus: Programmatic Ad Exchange
What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known as as Real-Time Bidding. AppNexus also provides data management, optimization tools, granular reporting for all aspects of
Evolution of Online Display Advertising
The Evolution of Online Display Advertising is too complicated to put into words. When i decide to take a look into the annals of digital marketing history, I find myself watching videos that show how different aspects of the industry have co-evolved and connected over time. The Interactive Advertising Bureau
Is Wikipedia Incredible?
H. G. Wells believed what was needed in our ever-growing world was a “ ‘world brain’, a collaborative, decentralized repository of knowledge that would be subject to continual revision”. Jimmy Wales and Larry Sanger have realized Wells’ dreams in creating Wikipedia, an online, collaborative encyclopedia that can be written
Patrick Bateman Horn Rimmed Glasses
There used to be a time when Aviators were the height of individuality, but the fashion industry quickly caught on and they were plastered on every major billboard and were sported by every model on the runway. The same can be said for Wayfarers, Ray-Ban’s most recent attempt to
Online Marketplace Web Optimization Example
Target market SYRBazaar is an online marketplace similar to Etsy that exclusively features products developed by Syracuse University student and alumni designers. Currently, the website targets college students and SU alumni who look to purchase beautiful and unique items. Persona A would be the Syracuse University student who is