5 Trends that Will Shape Digital Advertising in 2018
Simplaex, the The AI-First App Retargeting that allows you to Identify high-value users and re-engage them with personalized content, Deliver the right ads to the right person, at precisely the right moment and overall Boost your lifetime customer value by keeping users on your app longer created a great
Google Allows Publishers to Block Sensationalist Ads
Google Allows Publishers to Block Sensationalist Ads Guest Post by: Freelance SEO Essex Sensationalist Clickbait Could Seriously Damage Your SEO New filters unveiled by Google will block sensationalist, misleading or sensitive content, and the impact on SERP rankings could be significant. However savvy we might think ourselves, we have
Blockchain in Digital Advertising: An Overview
Blockchain in digital advertising is a hot subject. The global ad industry will hit $563.4 billion in 2017 as digital drives growth, and TV spends being overtaken by digital in 2018. With the increasing spend comes new advertising platforms and trading platforms that focus on offering ad operations optimisation
Top Free Resources for Ad Ops Professionals
If you work in Ad Ops, you know that you are on call 24 hours a day, 7 days a week, 365 days a year to ensure your ad stack is flowing and well optimized. If you work on the publisher, supply, demand or vendor side of the business,
What is Supply Path Optimization? (SPO)
Supply Path Optimization Definition Supply path optimization, also known as SPO at a high level is the practice for a buyer of programmatic ad inventory to optimize the channels they buy impressions through as they purchase inventory. Buyers are able to utilize SPO technology to submit bids that are
Transparency in Header Bidding Should be Yesterday’s News
Today’s Guest Post is Sponsored by PubWise.io. PubWise is a SaaS application that manages the entire header bidding technology for any website or multiple websites. It eliminates long setup times, optimizes ongoing management, provides best in-class data analytics, and uses real-time optimizations powered by machine learning and artificial intelligence. Transparency in
Maximizing Revenues with Mobile DSPs
Maximizing Revenues with Mobile DSPs Guest Post by: Neelam Birthare, Team MobiVisits Mobile DSPs are advancing the digital advertising ecosystem. Gone are the days when advertising was about sponsored, non-personal message dedicated to branding and promotion, modern marketing communication is more accountable, data driven and result-oriented. With the advent
How Click Fraud Is Costing The PPC Industry Billions
How Click Fraud Is Costing The PPC Industry Billions Ever since the introduction of pay per click ads back in the early 2000’s their popularity and use has taken off significantly. With the ability to allow any business to advertise their products and services online, it’s easy to see