Increase Your Responses with the Perfect Survey Email

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Getting feedback from your customers can be extremely helpful, so it makes sense to send out a perfect survey email every once in a while to get their opinion. When you send one of these out, you may expect to get tons of participation, but this isn’t always the

The Science of Music in Advertising

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Music is powerful. It speaks to our emotions in a way that no other art form can. Even though 90% of the information processed by the brain is visual, music speaks to us on a deeper level.  The prioritization of visual data is part of why music is so powerful and

How To Start A Hit YouTube Channel From Your iPhone: A Step By Step Guide

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So, you’re interested in becoming a YouTuber. The only problem? You don’t have access to a computer and you’re not sure if you can start and maintain a successful YouTube career using only your phone. Well, believe it or not, you can be a successful YouTuber using nothing more

A Close Look At The Technical Side Of GDPR Compliance

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A wave of changes ushered in by GDPR has caught many business professionals off guard, resulting in stiff fines and embarrassment in the marketplace. While much has been written about the sweeping impact that GDPR will have on disparate industries in the long-term, relatively few have taken a genuinely

5 Reasons Why You Need To Hire a CMO For Your Chicago Business

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If your Chicago-based business currently doesn’t have a CMO, then you may be missing out on a huge opportunity for growth. CMOs aren’t just important for handling promotional campaigns and branding. They are needed to get a leg up on the competition, as well as achieve an array of

Create Customer Loyalty Through Outstanding Online Order Packaging

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Packaging can be a great tool for differentiating yourself between other products and competitors. That being said, with more than 2 billion people shopping online and eCommerce sales expecting to reach $4.2 trillion; It is more important than ever for packaging to catch the eye. When designing packaging consider

What a Web Development Process Looks Like

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Well-developed, and well-designed websites offer much more than just a cool look or appeal. They attract visitors (customers) and help people understand the product, brand, and company through a variety of indicators, invoking visuals, text, and interactions. That means every element of your site needs to work towards a

Why Metadata Matters in Digital Marketing

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It’s easy to ignore metadata but taking note could quickly lead to more interest in your website. Indeed, understanding metadata in digital marketing is vital for effective digital marketing and directing quality traffic to your website. So what are the key types of metadata for digital marketing and how