Uncategorized Archive
Panera Bread Breaks into the Breakfast Sandwich Game
Breakfast is a major meal for fast food destinations Fast food companies have realized that to maximize profits they need to capture their customers at all times of the day. For the majority, lunch and dinner have been their staple but as of recently the large following of the fast
Yo App Takes Social Media By Storm
Yo App Is Here to Stay! Sometimes simple social media apps tend to be the most successful. A new App called.. Yo only permits you to send the word “Yo” to a connection. This may be simple but pure genius and peaking the curiosity of the internet. Arbel, a
Social Media and the 2014 World Cup Facts
The World Cup is a Marketers Dream The World cup is creating a real time case study for how a major world event can impact social media. 3.6 billion human beings will be watching the world cup which creates a large pool of users that marketers will have the
Don Draper of Mad Men Pitches Lebron James on Cavs Again
Don Draper’s Newest Client, Lebron James? Thank you BleacherReport for this newly created Gem. The Don is the king of pitching products, ideas and fantasies and in this parody his newest client is the ex-champion of the Miami Heat, Lebron James. The pitch instills a sense of nostalgia to
Coca Cola Friendly Twist Digital Campaign
https://www.youtube.com/watch?v=t9cmoT_wb0A Coca Cola has recently been on top of their viral digital campaigns and have been garnering much of attention from different demographics worldwide. In Coke’s recent campaign called Friendly Twist, they create unique bottles for a college Freshmen class with caps that require another special coke bottle to act as a key to
Kickstarter Success Story: Reading Rainbow Digital Fundraiser
https://www.youtube.com/watch?v=3-XHuNcSMLc Earlier this week, LeVar Burton decided to give Kickstarter a go and see if he could raise a million dollars to bring back the vintage program started in 1983 and rain until 2006, that encouraged kids to read more, Reading Rainbow. Fast forward one day and the internet had
Coca Cola Asian Upcycling Digital Ad Campaign
Coca Cola, Asia – Coca Cola is raising awareness about upcycling it’s plastic bottles through its new Asian digital advertising campaign called “Coca-Cola 2nd Lives” https://www.youtube.com/watch?v=rWgCQgzJOU4 Coke joined Oglivy and Mathther China, an international advertising firm to create sixteen custom utility caps that allows the bottles to be transformed into
Google To Stream Live Digital Ad with Sam Smith
Google is taking digital advertising creativity to whole new level to give visibility to its music steaming and store product, Google play. The creative that google is utilizing to get the attention of its audience will be a 3.5 minute live performance from popular British Singer Sam Smith. Smith