Ad Fraud Archive

Google Purchases Spider.io to combat Digital Fraud

Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The company is three years old and has technology that Google can build upon to create a robust

Spam: The Basics of CAN-SPAM and Permission Levels

Spam Spam is when you send an unsolicited email to a whole list of people. It is NOT Spam if you take the time to write a personal, one-to-one email to each recipient and the content is unique for each recipient. According to the Message Anti-Abuse Working Group, the amount