10 Tips for Managing Monetization (Infographic)

Outsourced Ad Ops (OAO) a well known ad operations company providing managed solutions for publishers compiled a list of great tips for managing monetization efforts effectively.
See Also:
- Header Bidding Guide for Dummies
- 6 Tips for Creating Mobile Friendly Content
- 8 Productivity Hacks From Linkedin Influencers

Tips for Managing Monetization Infographic Summary
1. CPM Floors
- Determine optimal CPM floors for unsold inventory by: section, Segment, season, Ad Size/Type, Geo-Location, Cue-Point, player type, device type
- Adjust CPM floors on an ongoing Basis
- Lowering floors to increase fill
- Increasing floors to increase ad quality
- Optimizing floors to maintain the value of your brand
- Balancing CPM floors and fill rates to maximize revenue
2. Block lists
- Advertisers
- Categories
- Competitors
- Standard creative Types
- Video creative types (TrueView, CPAID, etc)
- Click-through URLs
- Technology Sources
- Cookies and Data uses
3. Finding and Turning Off Bad Ads
- Tracking Down sources
- Turning off the bad ad
- Blocking the source and any associated URLs in all demand systems
- Reproducing the ad and identifying the demand system by using web debuggers or inspecting elements on the page.
4. Creating Inventory Packages
- Verticals
- First-Party audience segments
- Third party audience segments
- Audience re-targeting
- Viewable Inventory packages
- Geo-Locations
- Cue-Points (Pre-Roll, Mid-Roll, Post-Roll)
5. Configuring Mobile Apps for Programmatic Ad Targeting
- Integrating SDKs for the ad server and monetization partners
- Exposing device IDs to buyers
6. Configuring Business Rules for Inbentory Packages
- CPM Floors
- Block Lists
- Testing Configurations
7. Configuring Programmatic Video Ads in Live Streams
8. Setting Up Private Deals
- Identifying and configuring premium Inventory
- Identifying and configuring premium audience packages
- Identifying premium targeting options for Standard Ads (first look, viewability, page targeting during the season premiere of a popular show)
- Identifying Premium Targeting options for Video Ads (Pre-roll only, first video in playlist, etc)
- Inventory forecasting
- Negotiating deal terms with buyers
- Exposing premium deals to all buyers
- Offering premium deals to specific buyers
- Configuring private deal offers
- Monitoring and optimizing performance of active deals
- Building relationships with buyers
- Balancing private deal pricing vs. auction bid pressure.
- Monitoring drop-off rates on active deals: tracking down inactive buyers, identifying and resolving cause(s) for inactivity
9. Managing Seveal Monetization Partners
- Finding and vetting the right demand sources
- Finding high quality video demand
- Setting, testing and adjusting pass back tags
- Setting and adjusting the default/bottom deal
- Adjusting priorities
- Adjusting frequency caps
- Adjusting inventory allocation on an ongoing basis
10. Reporting
- Monitoring varience between the demand source and your ad system.
- Comparing metrics across several monetization partners
- Revenue
- eCPM
- Ad Requests
- Matched Impressions
- Filled Impressions
- Fill Rate
- Completion Rate
CTR - Device/ Device Type
- Monitoring RTB Reports to identify major buyers
- These buys can be contacted directly to negotiate private deals
- Copining reports from several monetization partnerrs: Determining net revenue, understanding seasonl trends, Setting up seasonal private offers