Programmatic Ad Inventory: Impression Waterfall and the CPM Floor Model
Selling Digital Ad Space in the CPM Floor model: Publishers who work with multiple ad networks often have a solid idea of what their inventory is worth. Knowledge empowers publishers to extract the maximum value out of their ad space in this “programmatic bull market” we are seeing in 2014.
Nike RE2PECT Campaign Pays Homage to Derek Jeter
https://www.youtube.com/watch?v=X03_bNuihLU Thank You, Captain Jeter Nike exhibited how Derek Jeter has become such an icon for baseball, the yankees and its fanbase, New York City and athletes all over the globe with it’s newly Nike RE2PECT Campaign tribute video called RE2PECT. The video is a class act and truly a sucessful
4 Key Features to look for in an Ad Network
Why Work with an Ad Network? Working with the right ad network can be lucrative for you monetize all tiers of your inventory, from first look premium impressions to long tail remnant traffic. While many ad networks utilize similar technology stacks, not all are created equal. It is a
Marketing your Blog on Instagram Tips and Best Practices
Instagram as a Social Network Linking to your Blog Instagram is one of many social media outlets that’s blogs utilize to market their content and attempt to generate leads to their websites/blogs. Instagram is an interesting situation because in an effort to reduce link spam you are not allowed
Programmatic Video Buying – What You Need to Know
What is Programmatic Video Media Buying? Programmatic Video buying is the automated buying and selling of digital video ad space on websites, mobile devices, desktops and television. Like Real Time Bidding on Display advertisements, programmatic video buying aims to automate the media buying process and provide data analytics and
Soliciting Publishers: Using SimilarWeb Review
Similarweb Review – What is it? Similarweb is a spectacular tool for publisher sales professionals to utilize to find out how relevant a website is on the internet and if it would be a good place to programmatically media buy on. SimilarWeb is a competitor of Alexa, a web
Panera Bread Breaks into the Breakfast Sandwich Game
Breakfast is a major meal for fast food destinations Fast food companies have realized that to maximize profits they need to capture their customers at all times of the day. For the majority, lunch and dinner have been their staple but as of recently the large following of the fast
4 Factors to Determine the Value of your Ad Inventory
Important factors to estimate the value of your ad inventory If you are a website owner, you know the revenue potential a site can have with healthy traffic and relevant, engaging and fresh content. It is sometimes hard to understand just how much your web traffic is worth. Here