AppNexus to Acquire Device Mapping Tech Startup MediaGlu
AppNexus and MediaGlu Mediaglu, founded in 2010 is a start up in Baltimore, MD specializing in device mapping technology that allows an advertiser to track a user across multiple devices. It has been announced that AppNexus, one of the largest programmatic digital advertising exchanges will be acquiring the Company. There
5 Most Annoying TV Commercials of 2014
2014 is coming to a close finally. Let’s face it, you were exposed to a tremendous amount of advertising this year. Let’s have a toast to the most annoying TV commercials that we will never get out of your impressionable minds. 1. Cellino and Barnes Have to give Cellino and Barnes a round
Yieldmo on the cutting edge of Mobile Creative
Bad mobile creatives plague the ecosystem. Publishers today are often confused and misled on what kind of ad units and networks to work with on their mobile devices. For a long time a banner with a tiny “x” out button with a variety of designs was the bread and
Pixalate RTB Global Seller Trust Index
The first Programmatic Seller Trust Index by Pixalate Pixalate released the first ever real time bidding global seller trust index to rate and rank top digital advertising companies that sell online media. Buyers are often faced with many issues when purchasing impressions on ad exchanges such as fraud, wasted ad dollars,
Favorite Direct TV Rob Lowe Commercial
Direct TV got 3 actors for the price of one by hiring Rob Lowe to spearhead their brand awareness campaign. It’s definitely hard for me to choose which one is the greatest so lets watch them all! Meathead Rob Lowe https://www.youtube.com/watch?v=p-7OsUzUT9w The newest and arguably best Rob Lowe commercial. Meathead
Tom Brady DailyMVP Advertisement
Tom Brady Quarterbacks for DailyMVP Fantasy sports are being taken to the next level with Tom Brady and the new app DailyMVP, that makes it easy to play your friends in fantasy sports for money and glory. Not a bad Gig for Tom at this point in his life. Download DailyMVP
Setting up ad tags from an ad network
Implementing ad tags process Setting up ad tags for your website can be a scary thought at first. It is very easy for some publishers to stick to implement tags once and be hesitant to swap out new tags which could yield higher CPM’s from a more competitive network.
Crunch Simply Digital Explains Programmatic
Crunch Simply Digital and Programmatic Crunch Simply Digital, an online marketing firm specializing in programmatic technologies created a video to show the benefits of programmatic and how buying ad impressions has evolved and changed. It’s tough to get the right people online to visit your content due to the