Header Bidding Guide for Dummies
This is an ongoing guide and we welcome contributions from the community. Please email digitaladblog@gmail.com with any inquiries or if you are a publisher and would like a free header bidding consultation for your website. If you are in Adtech, you hear about header bidding every single day. If you
From Flash to HTML5 Infographic – AdGear
“The slow-but-steady rise of HTML5 at the expense of Flash coincides with the the industry’s current passions: cross-device, interactive ads, more creative creative messaging, and ads that load seamlessly. The proliferation of HTML5 in online advertising is a positive shift and a key part of the industry’s metamorphosis in
Epom Market Review
Website https://market.epom.com Category Publishers/Advertisers Monthly Stats 140B+ monthly impressions Payment Model CPM/CPC/CPA Countries worldwide, 100% fill rates Display Standard, Non-Standard, Rich Media Mobile Standard, Non-Standard, Rich Media Video Standard, Non-Standard, Rich Media, custom Rich Media Targeting Geo, Device, OS, Time, etc. Epom Market is an ad network that was
Programmatic to Take off in 2016
33 Across created this sleek infographic showcasing the key statistics in 2015 and 2016. Infographic Summary 2015 A Look back Standards emerge – IAB declares war on ad blockers to stem off loss of 22 billion Verified by TAG launched to fight digital ad fraud Buyer demand vendors offer 100% viewabilitity and
Social Trends and Related Data Insights in Programmatic Targeting
How to use social trends and related data insights for programmatic display targeting. by Ivan Roubtsov @ AdGear Technologies, Inc. I got inspired to write this piece after reading about Volvo’s campaigns on Time Inc., where they targeted content that was trending on social media among Time readers. Any company
Reaching Millennial Moms Through Native Advertising
Sharethrough created this timely and comprehensive infographic that shows how millennial moms should be reached through native advertising. Infographic Summary: Millennial moms are a prized target. They are the primary decision makers in their househoulds and they have a massive amount of purchasing power. More than anything, they want
State of App Security in 2016
Arxan created this fine infographic displaying the state of mobile application security in 2016. Here is what they found through extensive research. 1083 individuals were surveyed in the US, UK, Germany and Japan. 268 were IT executives with security oversight or insight into the mobile health/and/or finance apps they
How a Publisher Can Improve Viewability
Have You Audited your Viewability Lately? In 2016 it is essential for content publishers to be aware and do everything they can to improve viewability metrics. According to Digiday Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For