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Header bidding has indeed taken the digital advertising industry by storm in 2017 with more and more publishers switching their ad stacks from a traditional tag based waterfall, to a client or server side header bidding setup. See Related: Header Bidding Guide for Dummies Most publishers use a client side
7 Tips to Win Big with Video Marketing in 2018
Today’s Article is Sponsored by Vinteo.tv With 2017 being the year that online video spending surpasses TV spending it’s never been a better time to get started with video ads to monetize your website. Here are the seven biggest tips to maximize your revenue from video ads in
7 Tips to Consider When Choosing a DSP
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Today’s Guest Post is Sponsored by AdStair Artificial Intelligence(AI) is the buzzword these days in the Startup World. And why not, it’s optimizing our efficiency in everything we do. So, How can Ad Tech be left behind. Better Ad Tech is key to lower CPC prices, higher click-through rates
How Voice Activated Search and Intelligent Agents Will Reshape the Search Landscape
How Voice Activated Search and Intelligent Agents Will Reshape the Search Landscape This article is written by Ivan Roubtsov, Chief Marketing Officer of Clientspectrum The way we search for products and services is facing a new horizon. According to a new Google study conducted by Northstar Research, approximately 50%
5 Tips To Improve The Online Visibility of Your Ecommerce Site
5 Ways To Improve The Online Visibility of Your Ecommerce Site If you are looking to grow and increase the visibility of your eCommerce site, there are many actions that you can take to maximize exposure. With more visibility, you will generate more sales and increased profits. Here are
115 Facts You Never Knew About Social Media
Source: Skilled.co It would be hard to find something that has become as common in day to day lives at the rapid rate that social media has. Social media has crept up so fast that we are still unsure of its long term repercussions on society. Facebook has over
Header Bidding Trends for Publishers in 2018
Header Bidding Trends for Publishers in 2018 It’s 2018, a two years have passed and header bidding is still discussed and debated on a daily basis around water coolers all over the industry. Header bidding is likely the most lucrative option for publishers to maximize revenue and improve operational efficiency