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Opportunities in The Candy Industry

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Opportunities In The Candy Industry One of the opportunities that the candy industry has is the fact that nutritionists have accepted dark chocolate as a healthy alternative to milk chocolate (BNP Media, 2009) . This is an opportunity because candy companies can start developing new types of products revolving around dark chocolate. 

How Much Did the Recession Affect GE?

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According to the CEO, Jeff Immelt, General Electric is emerging stronger from the recession. It is now investing in green technology and sees a future in markets such as India and China. GE has grown with America into almost every corner of international business, as already 60% of its sales

Jeff Immelt: CEO of GE

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Jeff Immelt is the successor and appointed current CEO of GE after Jack Welch’s retirement. Immelts leadership strategy is derived from his powerful standing in the business world. Immelt has been named one of the world’s top 25 CEO’s and is well respected in the business setting. Immelt is a member of the business council and is

GNC Corportation: General Overview

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GNC Corporation: A General Overview Brief Description of GNC GNC has branded its name in the nutrition and supplement industry as one of the most trusted, recognized and diverse health wellness chains in the United States with over 6,000 domestic stores and additional locations in 69 other countries. The

Evaluating Industry Marketing Practices: The Candy Industry

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Evaluating Industry Marketing Practices – The Candy Industry Marketing is imperative to the growth of every company.  It is used to capture the consumer and keep the consumer interested in the product.  Hershey’s food corporation and Nestle Co. are both candy manufacturers that can easily be compared because they

Company Spotlight: Publicis Groupe

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During my travels last semester in Europe my program visited a worldwide full service creative advertising agency in Paris known as Publicis Groupe. The presentation started with us sitting down in a theater style room that has been used for 100 years at the company. We received a private