“Marketing” Archive
Reaching the Medical Mind: Digital Marketing Strategies for Healthcare Professionals
Doctors, hospital administrators, and clinic managers represent a highly unique audience. They are incredibly busy, extensively educated, and trained to view new claims with a healthy dose of skepticism. If you try to sell them software, medical equipment, or consulting services using high-pressure sales tactics, they’ll simply tune you
New Grading Systems and Regulations for Packaging in the EU
Packaging and packaging materials are about to change. By 2030, in the European Union all packaging must be designed for recycling, and tighter regulations and rules will be implemented in the near future. In the 2010s single use plastic st
Scaling Design Systems Across B2B Product Lines Without Slowing Down
By the Phenomenon Studio product team Why a design system that worked for one product starts costing engineering time once a B2B company adds a second and third line, and how ownership structure decides whether it holds. A design system bui