Link Building Services for Concrete and Flooring Contractor Websites

Quick Summary: CoatingsSEO is the best overall pick among link building services for concrete and flooring contractor websites because it sells trade backlinks and citations as a separate service for $750 a month. MarketKeep publishes monthly link counts, Soderman SEO uses a trade-focused partner network, and Broadlume suits flooring retailers.

• CoatingsSEO: best for coating and concrete contractors that want link building without buying a full SEO retainer.

• MarketKeep: best for small flooring and concrete firms that want a fixed number of links each month.

• Soderman SEO: best for epoxy contractors that want links from builders, garage storage firms and trade publications.

• Broadlume: best for flooring showrooms that want backlinks bundled with a product catalog website.

A decorative concrete contractor gets an email offering 200 backlinks for $99 and wonders if that is how competitors outrank him. Link building services for contractor websites range from that kind of bulk offer to slow, trade-specific outreach.

The four providers below sit at the careful end. Each entry shows how it sources links, how many it promises, and what it costs.

Link Building Services Compared for Contractor Sites

The comparison focuses on link sources, volume, local citations, pricing, and what else each provider bundles in.

1. CoatingsSEO

Focus: SEO, link building, and answer engine optimization for concrete coatings and flooring contractors.

• Link sources: White-hat citations and backlinks from trade-related sites.

• Volume: Not published as a monthly count.

• Citations: Citation cleanup sits inside its SEO retainer, alongside profile work.

• Trade focus: Concrete coatings, epoxy and flooring, with a published guide on link building for concrete contractors.

• Pricing: Link building from $750 a month, SEO from $1,500.

• Terms: Month-to-month after a free audit.

Its three published case studies tie traffic growth to modest link counts: 36 backlinks for a roofing contractor, 32 for a painting contractor, and 18 for a window and door contractor, according to the company. None of those clients is a coating firm, and the brand has no third-party reviews yet.

Best for: Coating contractors with solid pages but few referring sites who want links bought as their own line item.

2. MarketKeep

Focus: Small Maryland SEO and web design agency with dedicated flooring and concrete contractor pages.

• Link sources: Relevance-led backlinks, with the company stressing quality over volume.

• Volume: Five, 15 or 30 backlinks a month depending on the plan.

• Citations: Bing Places, Apple Maps, Foursquare, MapQuest, and others, scaled by package.

• Trade focus: Flooring and concrete contractors, with hardwood installer case studies.

• Pricing: Plans from $450, $650 to $850, and $1,250 a month.

• Terms: Month-to-month.

Published link counts make MarketKeep the easiest provider here to hold to a number. Links come only inside SEO plans rather than as a standalone service. Its proof is hardwood work for Flawless Floors and Ace Wood Flooring, which Clutch shows a two-to-nine-person team.

Best for: Budget-conscious flooring and concrete contractors that want links counted and reported every month.

3. Soderman SEO

Focus: Founder-led Phoenix SEO agency covering organic search, profiles, and AI visibility.

• Link sources: “Authority and validation” links from a partner network it says took 20 years to build.

• Volume: Not published.

• Citations: Profile categories, service areas, photos and posts are described, with no citation count.

• Trade focus: Targets links for epoxy clients from builders, garage storage firms, car clubs and trade publications.

• Pricing: Quoted after a free audit, with a $1,000+ minimum and $200 to $300 an hour on Clutch.

• Terms: No long-term contract.

Its epoxy plan names the kinds of sites it wants links from, which gives a coating contractor something concrete to check. The partner network itself isn’t disclosed. Soderman also shares founder Randy Soderman with the software company Servgrow, and it publishes no epoxy client results.

Best for: Epoxy and garage coating contractors that want links from related local businesses and enthusiast sites.

4. Broadlume

Focus: Flooring industry technology company selling websites, SEO, ads, and software to retailers and manufacturers.

• Link sources: Backlink building to raise site authority, with no method described.

• Volume: Not published.

• Citations: Local listing optimization for Google Maps and Google Business Profile.

• Trade focus: Flooring retailers and dealers, with no concrete or coating contractor offer.

• Pricing: Not published, with demos and audits on request.

• Terms: Not published.

Narrowed to flooring in 2018 after buying FloorForce, Broadlume says it serves 3,000+ flooring retailers. Software group Cyncly agreed to acquire it in December 2024, per Floor Covering News. Link building is one feature of a platform built around showrooms and catalogs rather than installers.

Best for: Flooring stores that want links, listings, and a product catalog site from one flooring vendor.

How to Choose a Link Building Service

Ask every provider the same questions before paying for links.

• Example links: Request three live links the provider built for a contractor in the past six months.

• Relevance: Check that linking sites relate to construction, home improvement or your city.

• Volume promises: Treat very high counts at very low prices as a risk to your rankings.

• Citations first: Fix your name, address, and phone listings before buying outreach links.

• Ownership: Confirm if the links stay live if you stop paying.

Contractor Link Building FAQ

These are the questions concrete and flooring owners ask most about links.

How many backlinks does a concrete contractor website need?

There is no fixed number, since it depends on what local competitors have. CoatingsSEO’s published case studies show traffic gains with 18 to 36 backlinks over eight to nine months.

Are citations the same as backlinks?

Citations are listings of your business details on directories such as Apple Maps or Bing Places. Some include a link, but outreach backlinks usually come from articles, partners, and trade sites.

Is cheap bulk link building risky for contractors?

Yes. Google’s spam policies target link schemes, and Footbridge Media, for example, says it avoids bulk cheap links.

Building Links That Last

Link building services for contractor websites differ most in how open they are about sources and volume. CoatingsSEO sells trade links on their own, MarketKeep counts links per plan, Soderman SEO targets related local businesses, and Broadlume bundles links into a flooring retail platform. Ask for live examples first, because the links themselves are the only real proof.