Video Archive

Google on Video Viewability [Infographic]

Author: | Categories: Ad Tech Topics, Video No comments
How viewable are video ads? Think with Google released an infographic to educate the industry on how viewability is measured on video ads. Video ads have become a major source of revenue for publishers, preferred creatives for advertisers and a segment of the industry that needs to go under the microscope to

Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers

Author: | Categories: Video No comments
Supersonic Releases Latest Video Mediation Upgrade Extending Premium Platform to All Developers Latest Mediation SDK Rounds Out Industry’s Largest Rewarded Video Platform Reaching 500MM Active Users Globally SAN FRANCISCO, CA — May 5, 2015 – Supersonic, Inc. (www.supersonic.com), the leading mobile app monetization and marketing platform, today revealed its

Fraud in Video Advertising

Author: | Categories: Ad Tech Topics, Video No comments
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television ads. With the shift of advertising dollars moving online, publishers and advertisers have adjusted their strategies on how they buy

Programmatic Video Buying – What You Need to Know

Author: | Categories: Ad Tech Topics, Video No comments
What is Programmatic Video Media Buying? Programmatic Video buying is the automated buying and selling of digital video ad space on websites, mobile devices, desktops and television. Like Real Time Bidding on Display advertisements, programmatic video buying aims to automate the media buying process and provide data analytics and