Video Archive

5 Ways B2B Marketers Can Attract More Leads with Video

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How can you attract more leads with video? The definition of a lead is pretty simple: it’s a “business or a person with potential to become a client.” In the case of B2B businesses, it’s always a business; not a person. When B2B marketers create content, they have a

8 Connected TV Advertising Myths

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In 2019, connected TV advertising and OTT advertising surpassed mobile in serving up digital impressions. Programmatic connected TV advertising can make a measurable impact on your Return on Ad Spend (ROAS) and brand growth. From food and beverage brands targeting a majority female audience to an automotive dealership group

An Ultimate Guide: Video Marketing For 2020

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It is no secret that video is one of the most powerful and effective marketing tools available today. It is widely used across the globe when marketing different products and services to people of all ages. This is attributed to the video representation effect brought about by videos that

Examining the Digital Video Ad Stack Complexities Causing Breakage

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Unraveling the complexities of the immense and crowded digital video advertising ecosystem can be as frustrating and difficult as untying a particularly stubborn knot. With so much complexity, it is hard to know where to begin, and more often than not, you are left more confused and more frustrated

How to Analyze Your YouTube Marketing With Google Analytics

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Are you wondering how to optimize your YouTube Marketing With Google Analytics? YouTube is an irreplaceable marketing tool of our era and the single most efficient way to distinguish your brand from the crowd of rivals. Although blogs, infographics, social media, and other formats still play a major role