Author Archive
This Is How to Create the Best SEO Strategy for Your Business
Did you know that 51% of website traffic comes from organic search while only 10% comes from paid search? This means that ranking on the first page of browsers is more important than ever if you want your audience to find you. Implementing a solid SEO strategy is a
5 Must-Know Tips for How to Drive Traffic to Your Shopify Store
Learning how to drive traffic to your Shopify store is just as important as deciding on what products to sell in the first place. Shopify spends countless dollars advertising their ability to host your eCommerce website and promises that it will stand out. But how does one go about
How Do SEO and CRO Affect and Depend on Each Other?
Marketing experts often compare ideas with each other to understand which ones can be the most effective to achieve business goals. However, sometimes comparing two marketing strategies can be like comparing apples with oranges. Such is the case with SEO and CRO. Although they may be categorically different, any
What Is Branding? 5 Things You Need to Know
We may be adept at recognizing the world’s biggest brands, but many companies fail to realize that the brand strategies of these giants work—on a much smaller scale—just as well for small businesses. Branding is a bit of a buzzword in the marketing and advertising world lately, but it’s
6 Top Tips for Digital Marketing on Facebook
With over 2.6 billion users, Facebook is the #1 social network in the world. So if you’re lacking in your digital marketing on Facebook, you are missing out on a huge opportunity. Facebook allows you to expand your business for little to no cost. Wondering where to start? Here are
Is Local Better? What You Should Know About Choosing a “Digital Marketing Agency Near Me”
Technology gives us access to the best in the world. Want to install the best home security system in the nation? Find the right high-end coffee as a client gift? All you need is a quick search. But when it comes to the right digital marketing agency, “the best” option
SEO for Beginners: 5 Facts Every Business Owner Should Know
About 93% of all experiences online start with a search engine. If your website isn’t listed in the top search results, you are missing out on a huge opportunity to increase your bottom line. For website owners, you have to know the ins and outs of SEO to get
Everything About Building an Email List From Scratch
Emailing is an incredibly powerful marketing tool. It is one of the best forms of communication with your customers. While social media attracts a lot of attention, the most effective digital channel for promoting products and services is still the use of the email list. Experts claim that emailing