Did you know that 51% of website traffic comes from organic search while only 10% comes from paid search? This means that ranking on the first page of browsers is more important than ever if you want your audience to find you.
Implementing a solid SEO strategy is a great way to ensure you receive more organic website traffic. Many business owners have heard of SEO and know the basics, but having a good SEO strategy is much more than throwing in a few keywords.
Read on to find out more about how you can create a foolproof SEO strategy for your business.
What Is SEO?
Search Engine Optimization (SEO) is a process that businesses and individuals can implement to increase their website’s visibility and relevant traffic. Increased visibility helps to get your website in front of your ideal audience. According to one leading SEO Melbourne agency, increased visibility online also helps new and existing customers find and use your services or buy your products.
When a person searches for a specific term in their browser, they are met with websites that rank for the keywords relevant to their search. For example, if you search for local bakeries into your browser, you’ll find bakery businesses in your area. The bakeries that have a successful SEO strategy will rank on the first page of the browser and most likely be the ones you click on.
What Is an SEO Marketing Strategy?
An SEO marketing strategy is a plan that helps a website rank higher in the search engines. This helps the website gain more organic traffic.
When developing a successful search engine optimization strategies, many marketers focus on several areas:
- – on-page SEO
- – off-page SEO
- – technical SEO
- – content strategy
- – user experience
- – and link building.
All of these areas play a crucial part in providing relevance and value to your searchers. And the more relevance and value you provide, the better your chances of developing leads and gaining customers.
Create a Killer SEO Strategy for Your Business
Search engine algorithms are becoming smarter, so if you think keyword stuffing is the answer to your SEO problems, you’re wrong. That’s why to fully benefit from implementing SEO, you need to have a strategy.
There is plenty you can do to improve your SEO, but remember, not everything will work for you and your business. The best way to find a killer SEO strategy that works for you is to try out different tactics and see which ones are most effective.
Try some of these steps and see which ones are right for your business:
1. Think About Your Optimization Goals
As with all great search engine optimization plans, you need to spend time thinking about what you want to optimize and improve. It’s impossible to measure your SEO efforts and the success they have, without knowing what you want to improve.
For example, you may want to gain more organic traffic, increase your impressions, or improve your conversion rate. Other optimization goals could include enhancing your click-through rate, bounce rate, or your social media activity.
Understanding what you want to improve can help you monitor your progress and refine your SEO strategy to ensure better results.
2. Invest in the Right Keywords
Keyword research is an integral part of any SEO strategy. Without the right keywords, how are your customers supposed to find you?
Investing in the right keywords is all about spending time researching what your customers are searching for. Research target specific keywords and long-tail phrases that are relevant to your business. Research what keywords your competitors are ranking for and see if you can find ones that they aren’t ranking for.
Investing in the right keywords is also about investing in the right equipment. Some businesses prefer to do SEO themselves and in which case, you need to ensure you’ve got the right tools to do so. While other businesses prefer to outsource their SEO to experts, this also needs research to ensure you choose the right specialists.
Find out more about how to analyze keywords for your SEO strategy and properly invest in your keywords.
3. Write Regular Blogs
Everyone knows content is king when it comes to SEO, but many people struggle to regularly blog. This can be damaging to your website. Posting regular content is a great way to rank for keywords and to stay relevant in the eyes of your search engines.
Regular blogging requires in-depth keyword research. The keywords that you want to rank for will help you fill in the gaps in your content calendar. Remember that content and blogs that offer real value and insight will help your customers more and will help you rank higher.
You can find SEO templates online for blogging, these can help you write optimized articles. Don’t forget to avoid keyword stuffing, most SEO experts advise only using your long-tail keyword three to four times in your blog. And remember to link out to other similar blogs, such as subtopic articles, as this will help your customers learn more.
Write your blogs for your audience. Many businesses forget to write to the people they want to attract and focus on writing for search engines.
Ensure your blog posts are topics your audience cares about and that they have relevant keywords where possible. If a keyword doesn’t fit into your blog post, or it sounds weird, leave it out and instead focus on writing for your audience.
Improve Your SEO Strategy Now
Implement some of our tips and try improving your SEO strategy today. When it comes to SEO you need patience, creativity, and determination. After all, SEO can take some time to get right for your business and audience, but eventually, your hard work will pay off.
Remember to check out our other SEO tips and tricks, to make sure your audience can find your content.