Learning how to drive traffic to your Shopify store is just as important as deciding on what products to sell in the first place. Shopify spends countless dollars advertising their ability to host your eCommerce website and promises that it will stand out.
But how does one go about making their store stand out amongst the masses?
Here are our five must-know tips for driving traffic to your Shopify store.
1. Consider Referral and Affiliate Marketing
One of the best ways to drive traffic is through word-of-mouth. Hearing from a peer or family member that they really enjoyed a product can help drive results extremely fast. Especially when that person gets a kickback for their service
Consider giving 10 percent coupons if someone recommends your product with their referral code. It ensures that they push your product while also promising them to return again.
2. Pinterest: The Best “Free” Way to Market
Pinterest is one of the best ways to get traffic to your Shopify store. Pinterest is like Instagram, where people can post “pins” of products and images that they relate to. The best part is, companies can post “pins” that are directly linked to their product.
Users can then simply search by “buyable pins” and only see products that have the opportunity to pin. There are no limits on how many times you can post a “pin” either.
For those looking for Instagram and Facebook eCommerce advertising, be sure to check out this post.
3. Site Speed Can’t Be Ignored
If someone clicks onto the site and it takes longer than three seconds to load, you may already be losing at least 50% of your potential customers.
In an age where we expect instant gratification, anything that slows that gratification down can lead to an increase in bounce rates. eCommerce traffic will not matter if the site can not keep up with the visitor demand anyways.
4. Ensure Your Site Is Mobile Friendly
More users are starting to shop on their phone rather than going to their desktop or laptop to purchase products. This means you have to mobile-optimize your website as well.
Mobile optimization is easy with many Shopify experiences, but your own website is what will drive traffic. Always test mobile before launching a page to see how it works.
5. Aim to Rank for Your Keywords
When people are looking for new products, almost all of them will come directly from a search engine. This means if you are selling whiteboards, you want to make sure you are ranking on the first page of search engines for whiteboards.
Without a good SEO strategy, there may be no way to drive the traffic you are looking for. Write quality pieces about your products that entail a lot of information about them and the importance fo them.
How to Drive Traffic to Your Shopify Store: Key Takeaways
If you can learn how to drive traffic to your Shopify store, you can guarantee your income to skyrocket and your business to grow. The key is just making sure that there is a great strategy for your posts.
If you want to learn more about digital advertising, be sure to check out our other articles. If you know a Shopify store that could use some help, be sure to share this article with them.