How to Use Digital Marketing to Find People Needing a Lawyer
Digital marketing for lawyers is a great way to connect with potential clients. In many cases, attorneys can become a source of knowledge for prospects before they’ve even determined they need legal counsel or representation.
The goal of digital marketing is to create a funnel that potential clients move through with your firm online. This can start with something like searching for “personal injury lawyer near me” or involve researching a legal topic and discovering a blog post on your website.
In this guide, you will learn the easiest ways to leverage digital marketing to generate more legal client leads.
Start With a Good Website
A website is the law firm’s virtual presence online, so it should be sleek, professional, and, above all, functional. Use a clean design, keywords that emphasize your area of practice and location, and a responsive layout that scales for mobile devices.
You can find many lawyer website templates online, or you can hire a professional marketing agency or web developer to build you one.
Another important element of your website is its navigation. Clear navigational terms in the menu and heading tell search engines and visitors exactly what you offer. Make sure you have an “About” page and a “Contact” page that you can easily link to and share online.
Update Your Blog
If you do not currently write a law blog, then you should implement one ASAP. Digital marketing relies on a continuous stream of content that provides free value to the audience. In this case, your legal blog has two goals: one is to establish you as an authority in your field that clients can trust. The second is to help turn site visitors into leads by encouraging them to contact your firm.
Your blog can cover topics like common laws in your jurisdiction and guides on what to do in common scenarios your clients face.
Use PPC
PPC, or pay-per-click, can be an effective digital marketing strategy for lawyers looking to increase website traffic. PPC allows you to bid on common keywords in your niche, so your website shows at the top of search engines for those terms.
To succeed with PPC, make sure that you have high-value content that answers someone’s search and encourages them to contact your firm.
You can still earn traffic without PPC, but it does take longer. However, organic traffic, which you don’t pay for, can ultimately be more valuable to your business over time.
Implement a Good SEO Strategy
SEO, or search engine optimization, is a set of practices that people can take to improve their website’s visibility online. By using appropriate keywords, and meta descriptions and acquiring links to their site from high-ranking domains, people can increase where their website and specific pages appear in search engines.
For example, good SEO will help a lawyer’s website become a top suggestion when someone searches “what to do after a car accident” or “can I sue someone for a dog bite?”.
Digital marketing is a valuable tool for modern lawyers. Whether you’re a new attorney or an established firm, leverage the power of the internet to advertise your services, build a strong brand, and connect with the people who need your services in your community.