How to Use Digital Marketing to Help Grow Your Law Firm

Though the internet has been around for decades now, it seems the wealth of opportunity for growth online has only increased, making a solid online presence an invaluable asset to your business. And, as a law firm, having both a pleasing website and a tool belt of other online marketing capabilities will only help in bringing in new customers, as well as giving existing ones a pleasant online space to interact with your firm. So how should one use digital marketing to grow their law firm?

A good first step is simple: design a good website. This doesn’t simply mean it has your information, a handful of tabs, and a photo of yourself somewhere; there are quite a number of ways just your website’s design can work for you. Choose a pleasing font to the eye, and ask for a few second opinions to really narrow your search. Make the navigation simple and appealing; have clear tabs, and more than you think you need so customers aren’t confused while using your site. Other than testing to ensure it’s mobile-phone friendly, be intentional in using keywords to ensure you rank higher in search engine results (this is talking about your SEO).

Another way you can take your marketing to the next level is by utilizing social media. We all have it, but why not make it work for you? Create profiles for your law firm on popular sites like Facebook, LinkedIn, Twitter, and even Instagram. A TikTok account may be less than professional, so use it at your discretion. Keep your profiles active and up-to-date; having hours posted and also creating content on a daily basis ensures visibility on those platforms and is sure to bring more customers to your firm. Sharing valuable content, not just posting what you had to eat, can both boost your public image and actually bring value to the customers finding your firm; small snippets of legal advice with a link for contact information would prove equally as valuable.

As you rack up customers, another important way to market yourself is by managing your online reputation; while you can’t help what people write about you, encouraging happy customers to leave positive reviews on Google or Yelp will help garner a positive image for your firm online, which is sure to have you stand out amongst the deluge of law firm search results. Another added tip; respond professionally to any and all negative reviews. This makes your firm look much better, both to those who left the negative review, and also to others who will surely see it. A company unresponsive to complaints is not one seen in a pleasant light.

Besides these, there are other ways to market yourself, including pay-per-click advertising, which you can seek out through companies such as AdSense by Google. Just be sure to include SEO keywords so your ad is seen by the right people!

Marketing online can seem daunting, but using just these tips is a sure way to bring your law firm into the online space and start utilizing the wealth marketing opportunities that the internet has available!