Getting a good search ranking and retaining that position can sometimes get very difficult. You rest for just a bit and observe your competitors going past you, speeding ahead in the search rankings.
Good results can be obtained often through consistent use of good SEO practices. Most successful online businesses know how much importance SEO holds, and yet there are often mistakes made by big online companies when it comes to SEO. One might ask, why is that?
The basics of SEO have always remained quite similar, and SEO is an aspect of a website that requires constant attention. It’s not a one-time procedure that brings you results; it’s a continuous procedure that requires research, effort, and care. One needs to ensure that the right steps are taken to generate valuable traffic.
You do not need to get a Ph.D. in marketing or computer science to master SEO. If you are a business owner, you should not be throwing a huge sum of money into bad SEO campaigns. Do not hire the same SEO agency that keeps making similar mistakes, preventing your website’s growth and sometimes even hurting it.
Here are 5 SEO mistakes every business should avoid:
Not knowing who your audience are
One of the basics of SEO is to first understand who your target audience is. You are required to know and understand your customer at a granular level. It’s the customers’ voice when SEO is concerned. Many businesses know their customers yet fail to understand customer behavior and consumer demand. Customers often expect instant results or responses to their questions, and they might want this in real-time.
Historical data givers SEO great insights into trends that may be seasonal, but marketers’ procedure to know their customers need to be holistic.
One of the most common mistakes we see is marketers choosing keywords that neglect search engine preferences and long-tail keywords. There are various ways a marketer or business may choose to define their products or services, but it’s more vital to know what words the customers are more likely to use.
Here are some tips:
Look at the markets and understand which markets your customer occupy.
Find the macro trends of that market.
Utilize real-time data as well as historical data to assess how consumer behavior may be changing.
Map and match what you find and implement that to your strategy, like customer intent. You can also use Google keyword planning tools to help with all of these.
Having Generic Keywords for all pages
Many websites and businesses go wrong when they try to optimize every page with generic phrases. Businesses, both small and big, understand the need to select keywords they want to rank for. Without doing cramming a dozen different keyword phrases, optimize every page on your site for a target keyword or two and add long-tail keywords by extension. The writing quality matters, and it should be professionally written if you want to rank higher. Such an approach aids you in making a logical website architecture that your audience and the search engine can both appreciate.
For example, we can look at a case study regarding SEO. The SEO was done on a family law firm that focused on divorce cases. The optimization, in that case, should be done as such: Optimize one page for divorce lawyers in that vicinity rather than trying and optimizing every page for a law firm. Using too much targeting of the word divorce might attract a lot of unnecessary traffic that will not convert.
Overusing Industry Lingo
Stop using too much jargon as industry terms that might be familiar to you might be unknown to the general public and even some experts. Prevent yourself from using overly technical words to explain things on your website, as it might negatively impact your SEO.
The success of an SEO strategy depends on various factors, and by its nature, it depends on whether or not you are matching your ideal customer’s search queries on google to your site’s word choices. It doesn’t have to be just Google either. Remember, Bing, Yahoo, and other search engines are also relevant.
When choosing keywords, make sure you choose simple words and use the keyword planner TOOLS IN Google ADWORDS. You can also use Ubersuuggest that utilizes Google suggest to display queries that users searched for in the past. Another useful tool you can use is Google trends that tell you about customers’ behavior over time, what keywords they use and what they look for online.
Optimizing for Search Engines only
Target your writing for real people and not just for the search engines. Content that is well written, original, relevant will rank well and also help convert into more sales. While optimizing solely for specific search engines may attract traffic, visitors that land on your page will not convert unless you have something for them that keeps them engaged. This might not be possible if your content isn’t interesting to begin with. They will bounce away, which is why it’s important that you make sure that when a visitor visits your page, they find value.
Using Black Hat SEO strategies
To rank websites very fast, people would often cheat, and while it may sometimes work for the short term, it is an extremely bad practice for anything that has a long-term stay. SEO technique puts emphasis on the process, and time is an integral part of the equation, which would materialize into a benefit as the flow of time continues. Try not to fall into Black Hat SEO strategies and look for agencies who are strict about their moral values.
New businesses make other mistakes that did not make this list, but these are by far the most common mistakes made by businesses. Even experienced companies get into these traps. Finding a good SEO agency that provides good SEO services is essential, trust goes a long way, and SEO is a continuous process that makes it much more reliant on factors like these.