Regardless of what people say, guest posting is still one of the best SEO practices to improve your website’s rankings and generate qualified traffic. If done right, guest posting can help you achieve your SEO goals and take your business to the next level.
Guest posting for link building purposes can be an excellent strategy to get high-quality backlinks and improve your website’s ranking. The only condition is that you have to do it in a way it should be done.
If you have been doing guest posting for your brand to fetch high DA backlinks, but you are not getting the desired results, then there is something that you are doing wrong, and you need to re-evaluate your guest posting strategies.
If you want to know what mistakes are that can sabotage all your efforts, then you’ve come to the right place. This blog is just the thing that you need to read in order to avoid the guest posting mistakes that you’ve been making so far.
In this blog, I’ve narrowed down some of the most common guest posting mistakes that you need to avoid if you want to get desired results from your guest posting campaign.
Here’s what you need to avoid:
Don’t Write About Your Business Only
The first and the most common mistake that businesses have been making when it comes to guest posting is that they think they have to write about the business in the guest post. This sort of practice is not going to get you anywhere.
What you need to understand is that a guest post is not an opportunity to tell people about your business directly. You have to make sure that you are providing information to your readers that they don’t find anywhere else.
You are writing about your business, and educating your audience about what you do as a brand is important. But, when it comes to guest posting, you have to be very subtle about it so that your guest post doesn’t look like a sale’s pitch.
Linking Back to Your Website is Important
Writing a brilliant guest post will do you no good if you are not linking it back to your website. I know you must be thinking that I am stating the obvious but believe me when I say that there are many people out there who are not linking the guest posts back to their websites correctly.
Firstly, you have to make sure that you are using the right anchor texts to link back to your website. It is important because, according to the new policies of Google, the nature of the anchor text plays a very important role in helping you to get a high DA backlink.
Apart from that, you must also know that if you are only giving backlinks to your website’s home page, then you are making a mistake. Backlinking the inner pages of your website is as important as backlinking your homepage. So, keep these instructions in mind for the next guest post that you’ll write for your business to fetch high DA backlinks.
Are You Offering Something Enticing?
Gone are the days when you only have to write content for the guest post, and you used to see results. Google has evolved, and it is continuously introducing new policies to rank the content. It is the reason that now, writing quality content for the guest post is just not enough.
You also have to keep a number of other things in mind. For example, if you are writing a guest post and not offering anything enticing to your readers, your reader will think that you just wasted their time and I’ll never bother to visit your site.
Therefore, it is extremely important that you offer your readers something enticing through your guest post. It could be anything ranging from discount coupons to free membership on signing up to your website.
All you have to do is think of something that can grab the attention of your readers and introduce it in your guest post in a subtle yet effective way.
Not Providing Value to Your Reader
Have you ever wondered why the reader should read your guest post? After all, there are countless options for the reader, and they can pick any one of them, then why yours? If you don’t write the guest post from this mindset, then you are never going to get targeted results from your guest post campaign.
You must offer value to your reader in every sentence on your guest post so that your reader feels like they learned something after reading your post. This will spark curiosity in them, and they’ll like to read more about your business, and they’ll visit your site.
So, in order to make sure that your reader likes your guest post and visits your site after reading it, you have to provide value in your content so that your reader doesn’t get disappointed after reading the guest post.
Poor Quality of Content is A Big No
There is no denying the fact that the quality of the content should be your utmost priority while writing a guest post. Many people think that the whole purpose of the guest post is to get a backlink, and therefore, you don’t need to spend too much time on the quality of the guest post.
If you are doing guest posting for your business with this mindset, then you are making a huge business mistake. You have to make sure that the quality of the content that you are writing for your guest post is nothing but the best.
It is important because you have to make sure that your audience gets a good impression of your brand or business after reading your guest post. It’ll not be possible if the guest post is full of errors and repetitive content.
Therefore, if you have been hiring cheap agencies to do your guest posting, then you need to reconsider your choice because it can seriously hurt your business’s reputation, and you don’t want that to happen, do you?
Not Keeping User’s Intent in Mind
Google has made it very clear in its recent policies that it’ll only rank the content that has been written after keeping the user intent in mind. Therefore, you need to make sure that you understand what your user wants to read and what they are looking for.
All you have to do is to make sure that you do a little research about what your user wants to read and then align the content with your business objectives. Just like that, you’ll be able to create content that will benefit both your business and your readers.
One other important thing that you need to remember is that if your content is misleading in any way, then it is going to negatively impact your business, and you absolutely don’t want that to happen. So, make sure that all the content of the guest posts is written after careful deliberation and keeping the intent of the user in mind.
Are You Pitching Blog Owners Correctly?
One of the most important things that people tend to ignore when it comes to guest posting is the importance of the right pitch to the right blogger. You must understand that the primary purpose of writing a guest post is to get high DA links for your website. It is only possible if you are pitching the right bloggers in the right way.
Otherwise, high DA bloggers will never consider your content to publish. So, make sure that your pitch is professional and you are meeting all the requirements of the blogger if you want them to publish your content and help you fetch a high DA backlink for your site. If you don’t have any idea how to write a perfect pitch for the bloggers, then you must hire a good guest posting company with years of experience in the field, and they’ll take care of everything for you.
Not Having Quality Content on Your Website
Lastly, you must not forget that everything that you are doing you are doing to improve the ranking of your website. It means that your website should be nothing short of perfection. It is extremely important that the content of your site is well-written and easy to understand.
It is important because you don’t want your leads to get disappointed once they visit your site because the content on your website is poorly written. Apart from that, you must focus on the UX of your site so that when people visit your site, they stay on your site for a longer time.
Now that you know what you need to avoid if you want to get desired results for your website, what are you waiting for? Remember all the tips mentioned in this blog for your next guest post, and you’ll be surprised to see the results that it’ll generate for your business.