No matter the industry you are in, you cannot grow your business without a lead generation strategy. Lead generation is the starting point of the sales funnel. It is the moment where you engage your target audience and gives them the nudge they need to visit your site or store and buy what you are selling.
It is therefore essential that you know the tried-and-tested strategies to generate leads. If you are looking for ways to generate small business leads, look no further. Here are the top lead generation strategies that will grow your business in the year ahead.
1. Identify Your Target Audience
If you want to know how to attract leads, the first step is to actually identify your target audience. Conduct your research and use your analytics tools to determine who is buying your product and why. Get detailed numbers of demographics, motivations, and where and when target customers are most likely to respond to a marketing message from you.
By finding out exactly who your target audience is, you can fine-tune your lead generation strategy and learn the most effective methods and mediums for engaging your potential leads.
2. Have an Irresistible CTA
Knowing how to generate leads means being able to put together a truly irresistible CTA. Your CTA, or call-to-action, is one of the most vital aspects of the sales funnel. It is the moment where you convert a passive visitor to your site into an active and engaged consumer.
A good CTA might be a pop-up on the website of an ethical skincare brand that nudges the visitor to “join the community” by signing up for an email newsletter. A call-to-action is any kind of effective messaging action that prompts the person to engage with your product and which moves them further down the sales funnel.
3. Use Social Media Automated Lead Generation
You do not need to be a social media expert to know that social media should be at the heart of any lead generation campaign. Platforms such as Facebook and Twitter are now displaced basic search engine results as the primary medium for leads and sales generation, as more and more consumers use these platforms to shop and to learn about products.
This means that you should have automated nudges on your social media pages to quickly engage with site visitors in a meaningful way. A key example is a use of Facebook Messenger leads, which can be used to create FB bots that will chat to any customers and convince them to stick around.
4. Build Your Relationships
A crucial part of lead generation is long-term thinking. This means nurturing and maintaining relationships with all of your leads long after they have made that initial purchase.
It means retaining contact information on all of your leads and using a CRM to manage your communications with each and every one of them. A simple and fully automated way to build your relationships with leads is via an email newsletter. You can also curate tailor-made offers to help reel existing customers back in. The list is endless.
More Strategies to Generate Leads at Your Fingertips
If you are on the hunt for strategies to generate leads, you have come to the right place. At our expertly curated Ad Operation section, you will find all of the latest strategies for flawless and sustainable lead generation in 2021 and beyond.