Social media is a wonderful creation. It can support a business to become more widely known, be a free (or cheap) way to get one’s message out, and it can also be a superb way to network with other local enterprises. Unfortunately, alongside possibly being a tool to help, it could also lead to someone’s demise if not done in a well-thought-out way. Continue reading for our guide on mistakes to avoid on social media.
Bombarding people with useless information
Yes, it’s good to get your information out there. However, if people feel they are being bombarded, they will likely unfollow you or hide your page. As a result, you won’t be getting your message out there after all. Try to ensure you post just a few times a day rather than every hour.
The quality of the information that you share is of vital importance, too. Of course, sometimes it is good to have a little bit of fun to improve engagement levels, but in the end, people will expect high-quality social media posts. If you are unsure or need a bit of support, it may be worth enlisting the help of a professional agency, such as Bing Digital, who could create a social media marketing campaign with you, ensuring your name gets out there… for the right reasons.
Engaging with trolls
These days, trolls are no longer the creatures who hide under bridges waiting for goats. However, they are equally persistent and annoying. It seems as though their main mission in life (as they appear to be online at all hours!) is to frustrate people, cause them to bite, and make them regret things they have said. Businesses will face troll-like behaviour at times.
Sometimes, it will be at the hands of someone who has deliberately set about to destroy or annoy, at a minimum, someone else. However, on occasions, it can be a dissatisfied customer. Although you will always want to get your point across, it is important to do so in a polite, concise and assertive way.
The troll will, no doubt, continue to goad you, luring you into an argument. At this stage, stop engaging with them. Once you have said all you have to say on the matter, you must stop the table tennis conversation right there. Saying something you regret could land you in hot water.
Lack of consistency
Having a consistent approach to both your branding and your message on social media (and offline, too) is essential. For example, your profile picture on Twitter should be the same as on Facebook and Instagram. Some people will question the legitimacy of your business if they are different and perhaps feel they are being duped.
Your profile picture is a huge aspect of your branding. People would be equally confused in person if they received a letter with one logo, but the business premises had a different one. Moreover, the message you want to spread needs to be consistent across all platforms. There is no point saying you are family-friendly on Facebook, yet on Twitter, your image is more as a young person-centred enterprise.