Digital Marketing 101: What Every Business Should Know

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Digital Marketing 101: What Every Business Should Know

If you have a business with an online presence, it is likely that you will have heard of the term ‘digital marketing’. This type of advertisement and promotion has skyrocketed in recent years, thanks to the advent of the internet and social media. You may have a business in need of a digital marketing campaign, if you are not too sure what this entails, carry on reading – this is the article for you!  

What is Digital Marketing? 

Digital marketing campaigns combine an array of online marketing techniques. In a similar fashion to traditional marketing, it aims to establish a connection with existing and prospective customers. 

A successful digital marketing campaign will also entail greater visibility amongst competitors on the web. This will help potential customers notice your website, making them more likely to interact with it.  

Why Is It Important? 

In the 21st century, having visibility on the web is of utmost importance. A Pew Research study contends that around a quarter of American adults admit to “constantly being online”, whilst 75% admit to going online at least once a day.  

Nowadays, digital marketing is essential for the success of any online business. After investing time and money into creating your own business, it only makes sense that you track your campaigns and see which works best for you. Digital marketing can be seen as an umbrella of marketing techniques, however, here are some of the most popular. 

Search Engine Optimization 

Search engine optimization, also commonly referred to as SEO, is the technique of increasing the amount of traffic that your website receives. This marketing practice aims to increase your company’s exposure through organic and non-paid results. 

In very basic terms, having a successful SEO will allow your website to rank higher on Google’s search engine results. If you think you could benefit from this service, click here to know more. 

Social Media Marketing 

Nowadays, social media can be found at the forefront of many digital advertisement campaigns. Instagram, Facebook, Twitter, and other social networking sites have a combined audience of 3.96 billion users (more than half of the people on Earth). The possibilities of finding new customers are both immense and infinite when compared to traditional print media. 

You can also specify what demographic of people you want to market your campaign towards. You can target people based on whether they follow your competitors, are interested in hobbies related to your product, or even based on their political preference.  

Pay Per Click 

Pay per click, also known as PPC, is another non-organic digital marketing method. This involves buying an advertisement space which the advertiser pays for each time the ad is clicked on. 

The most popular version of PPC is Google Ads. By using this service, you can make sure your business is advertised at the very top of search engine results. Your ad will be shown depending on the size of your bid, as well as, the quality and relevance of your keywords. 

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