Guest posting is one of the oldest SEO techniques in the book and has been used by many bloggers to achieve search engine optimization. However, some controversies are revolving around it, as there are beliefs that Google could soon start penalizing sites that use guest posting. So, site owners are generally discouraged from guest posting to specifically build links. However, if not used for the sole purpose of getting links, guest posting can be very. Before starting any guest posting campaign you should reach out to an seo expert and get a free seo analysis.
You get organic backlinks
Perhaps one of the major advantages of guest posting is that you get organic backlinks to your website. Moreover, you get them from highly reputable, authority publications. If applied correctly, the technique can enhance your search visibility and benefit your SEO strategy in the long-term. When ranking sites, Google considers backlinking, and perhaps that is why many sites strive to get backlinks from high-authority publications. However, keep in mind that a single contextual link from a high-authority publication is regarded as more valuable than 10 or more links from low-quality sites. So, when guest posting, focus on quality instead of quantity.
If you’re looking for valuable brand exposure, then high-authority publications could give you just that. With so much influence in the content and SEO world, guest blogging provides you with an opportunity to expose your brand to the larger market out there. With an audience that already trusts the high-authority publication that is giving you the platform to share your insights, you could get more traffic coming to your site and potentially convert visitors to high-paying customers. It also means you could be positioning your brand and company alongside theirs. However, don’t overoptimize your content in this manner to avoid being punished by Google, as they could devalue the SEO juice from the backlink.
Established domain authority
Posting on high-authority sites also allows you to get established as an expert in the field. When many people see your content, you’ll be recognized as a thought leader and the authority of your brand will be positively affected. Again, posting on reputable or authority sites is key, as you do not want to be contributing to spammy sites just to get links that will only harm your site in the long run. Also, ensure you target publications that are relevant to your niche and actively engage audiences that will find your content and products useful.
Enhances your reputation
If you’d want to be recognized as a reputable and credible player in the industry, guest blogging is your best bet. Consistently providing custom content that provides value helps to establish brand trustworthiness. Your brand will be seen as more authentic and credible when your name is attached to a high-authority site’s guest blog post. With a reputable brand, you’ll get more visitors coming to your site to get more of the great content. This is good for your SEO and business revenue.
So, if you’re considering guest blogging you should be aware of the potential SEO benefits it could bring to your site. Just don’t depend so much on backlinks that you forget to optimize your site for SEO using other strategies. Besides, Google strongly discourages spammy content and this could have your site penalized.