You may not know it yet, but search engine optimization (SEO) is quickly becoming one of the most sought after abilities for marketing professionals.
The reason being – it works. With 87 percent of all shopping experiences now beginning with search engines, it is more important than ever to establish an internet presence.
Practicing good SEO will not only help you increase the number of consumers visiting your site, but it will also keep them coming back for more.
Keep reading this guide to learn the benefits of SEO and how it can help grow your business in no time.
1. Gives You a Competitive Advantage
With markets flooded with competition, it’s critical to stand out and make your brand known. There are too many copy-cat products and substitutes on the market, which makes good practicing SEO a must for businesses to sustain growth.
Consider this – If someone is searching for a product online that you sell, will they be able to find your website? Or will they go to a competitor?
According to research from Brightedge, 51 percent of all traffic comes from organic searches, while paid advertisements only generate about 10 percent of traffic.
2. Increase Quality Traffic
Certain marketing tactics can generate traffic to your website, but none are as effective at generating quality traffic quite like search engine optimization.
SEO is so effective at generating quality traffic because it brings consumers who are genuinely interested in the product or service you sell. When someone searches for anything pertaining to your business, with good SEO practices, you will be on the first page of results – allowing interested consumers to find you.
3. Enhance Website Performance
Your website’s performance is a vital factor in determining your ranking in search engines. With everything being instantaneous nowadays, consumers don’t want to wait around for a web page to load.
In fact, a new study from ThinkwithGoogle recently published, concluding that even a delay of five seconds leads to a 90 percent increase in bounce rate.
Website performance can make a significant difference in the eyes of your readers. Many people don’t trust websites that take too long to load.
4. Creates Brand Awareness
When it comes to growing and expanding a business, few things are more important than having a strong brand.
According to the 2019 State of Digital Marketing report, increasing brand awareness was the top goal of marketing professionals, even before generating leads!
If you are looking to increase your business brand awareness, using a credible SEO company such as Scottsdale SEO can help you get started and on the right path.
5. Increases Social Media Presence
Having the ability to grow your social media following is a significant benefit of using SEO. As more individuals can find you on the web through a simple search, the more they are likely to follow your company on social media.
Having a large following on social media makes it so much easier to relay messages, promotions, and new products to your loyal consumers.
Want to Learn More About SEO?
SEO is a great choice if you are looking to increase the amount of traffic to your website. Good SEO practices start with creating quality content that your readers will enjoy and ideally learn something from.
If you would like to learn more about SEO and how it can help your business, check out the rest of our website!