Making it big in the modern business world comes down to three things.
First, you need to establish your niche and identify your target audience. Second, you need to create products, content, or services that your target audience wants and needs. Third, you need to develop a marketing strategy designed for maximum visibility and engagement among your target market.
Seems simple enough, right? If it were, more than 50% of small businesses wouldn’t drop dead after five years. But don’t worry, we’re not going to stand by and let that happen to you.
Keep reading for our top online marketing tips to increase your digital presence and stay relevant among your customers.
1. Create a Professionally Designed Website
We live in a digital age. Most people do at least some of their shopping online. You can even order groceries online at major stores and have them brought out to your car when you arrive.
The thing to note here is the importance of your website. It is the face of your company and most consumers will use it to gauge the competence and credibility of your business. As such, your website needs to be professionally designed and optimized.
- – Fast loading times
- – Intuitive navigtation
- – Captivating internal links
- – Mobile device optimization
- – Ultimate user-friendliness
- – And more
There’s nothing wrong with learning new skills and DIYing some aspects of your business. However, if you’re unfamiliar with website design, we highly recommend leaving this major component of your success in the hands of professionals.
2. Use SEO and SEM to Increase Your Online Visibility
Once you have an amazing website, you need to learn how to direct online traffic there. This is one of the most important online marketing tips. If people aren’t being led to your website, it may as well not exist.
Start with a solid search engine optimization strategy. SEO is the coding used by search engines to find relevant information, products, and services online through keyword searches. Every time you search for something using Google, for example, SEO coding is what directs you to the appropriate results.
Increase your SEO ranking by:
- – Incorporating a blog full of relevant articles
- – Using internal and external links
- – Researching and incorporating effective keywords
- – Getting backlinks from other websites
- – Embedding images, videos, titles, headers, and more with SEO data
- – Registering your business with Google My Business (it’s free)
- – Writing effective meta descriptions for each web page
- – And more
We cannot overstate the importance of SEO for your website.
We also recommend using search engine marketing. SEM allows you to pay the search engine to bring your website up at the top of search results pages based on specific keywords. You pay the search engine for each click your website receives, as each lead results in greater visibility and potential sales.
3. Use Content Marketing to Build Brand Credibility
Taking time to understand and speak directly to your target market is one of the most effective internet marketing tips. Your customers need to see you as more than just a business trying to make money. Consumers need to see you as human, relatable, and genuinely invested in their well-being.
For this reason, you need to publish content designed specifically for your target audience. Provide tutorials, advice, and important information they want and need (within the scope of your industry). This content includes everything from social media posts, videos, infographics, blog articles, emails, video brochure design, and more.
4. Take Advantage of Social Media
The most trending marketing tips for 2021 involve using social media to expand your brand awareness. Recent studies show that 72% of Americans are on social media. However, that number is probably much larger now.
We use social media to talk to friends, catch up on the news, pursue hobbies and interests, shop, and more. Take advantage of this all-inclusive platform and start building a following. Post engaging content and encourage your current followers to like, share, and comment on your posts.
You can also pay for more visibility on social media. Create paid social media ads and determine who sees them based on age, gender, geographic location, and other factors.
Run A and B ads and track their analytics to identify what your target audience responds to best. Over time, you can perfect your social media marketing strategy to makes sure you’re getting the best return on your investment.
5. Build an Email List
One of the most practical online marketing tips is to create a direct line to your top consumers. Your top consumers are the people who have already shown an interest in your brand. These can be past customers or, in this case, people who’ve subscribed to your email list.
Encourage people to join your email list by offering a point of sale discount to customers who subscribe. You can also offer free access to Ebooks and other online content to incentivize your email list on all of your platforms.
Once a user subscribes, you can send regular emails offering valuable articles, videos, discounts, and more. More importantly, these emails will serve as a constant reminder of your products and/or services.
6. Affiliate With Other Blogs and Businesses
Some of the most important 2021 marketing tips and tricks require working with other blogs and businesses to help expand your audience base. As a new business, you’re going to have limited visibility in the beginning. Team up with other brands and form mutually beneficial relationships to fast-track your growth.
Guest post on their website to create credible backlinks to your page. Have them guest post on your blog to improve your credibility with online visitors.
Additionally, work with the other blog or business to create a referral program. Their customers should constantly be pointed toward your business and vice versa.
7. Consider Hiring Professional Marketing Services
One of the most important online marketing tips is knowing when to ask for help. Unless your new business specializes in website design and online marketing, you probably don’t know much about the field.
We recommend hiring professional marketing services that can help you with digital marketing, email campaign design, video marketing tips, and everything else your marketing strategy needs to thrive.
Over time, you can learn these skills yourself (if you want) and do your own marketing. However, it may be best to learn some tips and tricks from the professionals in the beginning.
Want More Online Marketing Tips and Advice?
We know how overwhelming learning all of this can be. Don’t feel bad if you aren’t an expert after reading one article. It may take dozens of articles and some hands-on assistance to get you into the swing of things.
And that’s okay. That’s normal.
In the meantime, if you want more information and online marketing tips, check out some of our other articles. Our blog was created to help business owners like you learn more about digital marketing and building an online presence. Good luck!