3 Things to Look for in an Advertising Agency

Let’s face it, handling your online presence on your own isn’t easy. If you’re a business leader or manager, you’ve probably already got a lot on your plate. You need to run your team, inspire them to keep achieving the best results, and think about how you can ensure perpetual growth for your organization. Having to think about things like keywords and backlinks on top of that can make life exceedingly difficult.

That’s why many companies, both large and small, end up outsourcing their digital marketing efforts to freelancers and agencies that can handle the hard work for them. In the world of digital freelancing and cloud computing, it’s much easier to get support without spending a fortune these days. The only question is, what should you be looking for in your new agency partner?

Proof of Success

The first thing to look for whenever you’re searching for someone to help with online advertising, is proof that they know what they’re doing. Even if you’re working with an individual freelancer instead of an entire agency, you should be able to see examples of their work in the form of links or portfolio pages. Make sure that they can offer testimonials and reviews from people they’ve worked with before too.

Although asking for proof that your new contractor can get the job done might feel a little strange at first, it’s much better than putting your trust in a company that promises you the world and can’t deliver. Most agencies will automatically offer portfolio information and testimonials the moment they apply for a job with you.

Specialist Skills in the Right Area

There’s more than one kind of advertising strategy available for businesses to consider these days. For instance, some companies might need help with getting the right social presence for their brand. This could mean that you hire a social media marketing manager to handle your posts on Facebook, LinkedIn or Instagram.

On the other hand, if you want to make sure that you’re attracting the right kind of traffic to your website, then you might work with a SEO agency that understands the importance of intent-focused content. These companies can help you to create powerful pieces of content that connect you with customers at every point of the buying journey. The result is often less wasted cash and more bottom-line profits.

Good Communication

Finally, whenever you hire a contractor or agency to supplement your team, it’s important to ensure that you can communicate with them properly. The last thing you want is a business that never responds to your emails.

Ultimately, you need to find someone to work with who can understand what you’re looking for in your advertising campaigns. Make sure that any business you choose to work with is transparent and great at communication from day one. This might not mean that you speak to the other company face to face, but you could set up video conferences and calls so you can discuss your needs in person before the project begins.