7 Best Social Media Marketing Tips For your Business

7 Best Social Media Marketing Tips For your Business

In 2018, nearly 2.65 billion used social media across the world. This number is set to increase to a whopping 3.1 billion in 2021. The credit for this goes to accessibility as more people adopt the usage of smartphones, easy and convenient access to social media, and affordable mobile internet packages. With so many prospective customers using social media on a daily basis, you can’t afford to ignore social media marketing. In fact, it is a wonderful way for businesses to reach out to their target audience and increase sales and conversions.

Rather than wracking your brain to come up with ideas to market your business on social media, here are seven social media marketing tips that you can utilize to propel your business to the zenith of success.

1. Pinpoint Your Goals

Before you begin social media marketing, you require specific goals so that you know what you are aiming for. After all, if you are interested in how to start an online clothing business but you keep reading up on how to sell clothes even before starting the business will not help.

Be extremely specific about your goals so that you can measure them for success. Also, make sure that you set goals that you can accomplish even if you have to stretch yourself a bit rather than setting an unachievable goal. Once you set the goals, have a deadline to achieve them.

2. Be Consistent in Delivery

In social media marketing, you need to nurture your relationship with your audience. A blog here and a quiz there will not help you. Create your content with your target audience in mind. It could be blogs, white papers or webinars as these offer great results. You could even leverage Instagram to grow your business. Here are some social media marketing tips by MobileMonkey.

Your content should also transform you into an authority, so post relevant articles and industry news. It will showcase your knowledge and also help you educate your audience about your industry.

3. Get Influencers On Board

Influencers have a huge fan following and often what they say about a product or service is considered gospel truth. Statistics reveal that nearly 50% of buyers turn to reviews by influencers before they make an attempt to buy a product or service.

Influencers have already established their online credibility and that is why their followers and others believe what they recommend. Reach out to such influencers, who are part of your industry. Network with them and demonstrate to them that collaborating with you will bring value to the influencer. Ensure you have honest communication with them before they post anything about your product or service so that you do not get any nasty surprises later on.

4. Increase Your Audience

You shouldn’t be content with the number of followers you have today. You should make an effort to keep growing your target audience. Ensure that your existing customers are happy and transform them into repeat customers with new content, product updates, special offers, and industry news.

Focus on generating quality content that encourages readers to subscribe to your newsletters or follow you on social media. Contests are a great way to increase followers as are paid ads that allow you to reach out to prospective buyers who you wouldn’t come into contact with otherwise.

5. Engage Your Target Audience

Social media allows you to open a channel of communication with your target audience. Through communication, you can boost engagement. You can achieve this by ensuring you respond to questions, compliments, comments, and issues.

You can even tag followers who you feel would be interested in what you are posting. It personalizes the posts for them and enhances the quality of your social media marketing efforts. Who can forget hashtags? You can’t ignore them as hashtags ensure that your posts get found over all the noise that is prevalent in social media. Be mindful to link your posts based on your social media marketing strategy. Linking leads followers by the hand through the sales funnel and allows them to clearly see what you expect them to do after reading your posts.

6. Keep Sales Pitch to the Minimum

Traditional marketing has always been intrusive, forcing prospective customers to buy something. Those days of traditional marketing are long gone and a new dawn has come, where marketers are forced to take into account the will of the people. Today, prospects do not want to be sold anything. They want markets to establish relationships and connections with them.

Through your posts and constant engagement with your audience, you build trust; and people like to buy things from those they trust. One study found that people are put off by businesses that keep promoting and nearly 57.5% find sales pitch annoying. So, look for ways to get your followers to read your content – something that leads them to your products and services without being overly pushy and salesy.

5 Sprout Social Promotion Study

7. Don’t Ignore Negative Feedback

Many businesses assume that negative feedback creates a poor image of the business. It can result in this if you ignore it. Use negative feedback as a way to demonstrate to your audience that you are listening to them and willing to take corrective measures. The moment you find complaints and negative feedback, address them in a prompt manner.

Acknowledge the problem and offer the customer and concrete response that they can use. Provide them your customer care number or ask them to send you a direct message, showing your willingness to resolve the issue. When you demonstrate this keenness and readiness, it shows that you care about your customers and are willing to work to rectify the problem or mistake. It is great for your online reputation and presents an image of a caring brand.

Social media marketing can take your marketing efforts to a higher level. It helps you improve your online visibility, ensure brand recognition and awareness, and allows you to market your products and services without being pushy. The key lies in knowing your audience and then tailoring your content to suit their needs and pique their interest. We hope these social media marketing tips help you succeed!