How To Build Your Confidence As A Marketing Speaker

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How To Build Your Confidence As A Marketing Speaker

Are you a marketing speaker? As the digital marketing industry continues to grow, many experts are being asked to speak at some of the top conferences in the world. Very often, event organizers are looking for some of the leading authorities who understand the current marketing trends and to help attendees better understand how to capitalize on them.

Unfortunately, many of these marketers are ill-prepared as they lack the experience and confidence to be able to deliver a presentation on stage in front of hundreds or thousands of people. If you are serious about growing your marketing career, then you are going to need to learn to become a proficient speaker. One very important skill is your knowing how to open your speech the right way.

Starting Your Speech

Preparing and rehearsing an attention grabbing opening for your presentation is essential if you want to become more confident as a speaker. Get your audience interested in your topic and ideas right from the very beginning.

According to some of the elite marketing keynote speakers, you only have a few seconds to grab the attention of your audience. Some people say it is 7 seconds others say it’s a full half minute. These brief moments offer you a chance to give your audience a taste of what is to come. Will it be interesting, entertaining and worthwhile for them to listen; or boring, and life less without direction? Create an opening that gets them involved.

Learn From Hollywood

Take a hint from nature or if you prefer the movie industry. In olden days a film opened with an endless roll of credits, listing all artists and members of staff. No more, I think they changed this for the same reason marketing speakers should too. A film opens with an interesting scene or action that sets the stage for the rest of the story. This is an attention grabbing opening and when the credits do roll through the scene we the audience do not mind, since we are already hooked.

Have you learned from the film industry, or are you still opening your presentation with the boring greetings? “The way to build self-confidence in yourself and your presentation with ease is to grab their attention first with something interesting before you do the necessary thanking and salutation” says coach David Rose of The Coaching Institute. How do you create an interesting opening? Some assume this is the most nagging questions most speakers are asking. It is not that you do not want to open with a bang; you do not know how to do it!

Again learn from the film industry: First you need to set the stage. Use something that ties in with your topic. Just telling a joke that has nothing to do with the theme is not a good idea. Time is very precious and you need to use every second at you disposition to win your audience’s attention and support.

Use one of these three proven winners

There it is, an easy way how to build self-confidence, isn’t it? The opening for your speech has to be prepared as carefully as the body of it. A good idea is to think and write down the main points of your presentation first. When you know what you want to achieve and how you are going to accomplish your goals that is when you start thinking of your attention grabbing opening.

Each part of your speech or presentation needs to be crafted meticulously, to help you reach your objectives. The beginning or opening as we call it needs special consideration. You want them to look at you and hang onto every word you say right from the start; and this is how to build self-confidence in public speaking.