Blogging When You’re Broke: How to Market Your Blog With No Money

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According to Tech Jury, there are over 600 million blogs alive today.

Blogging changed the landscape of marketing and idea sharing just a few years ago. These days, it’s a permanent and significant part of every field of business and ideas.

Learning how to market your blog can help you get your great ideas out into the world, reaching your target audience like you never have before. Read on to learn these 5 ways you can take your blog marketing to the next level!

How to Start a Blog

If you’re just entering the blogging world, then starting a blog with no money can be a good way to familiarize yourself with the rules of the game without having to spend anything. Later on, you may find that you need to invest a reasonable amount of money into making your blogging game as effective as it can be.

Fortunately, there are plenty of ways to start blogging for free. Some of the most popular sites for starting a free blog are WordPress, Medium, Wix, and Blogger. Simply go to any of these sites and you’ll find a Create a Blog option that can get you started.

Once you have a platform, you’ll need to pick a great name for your blog and design the appearance of your site. After that, you’re ready to start writing. From there, it’s all about getting your great content in front of as many interested eyes as possible so that people can benefit from what you have to offer.

5 Parts of a Powerful Blog Marketing Strategy

The most high-powered blog marketing strategies all have at least a small budget to help them get off the ground. Still, there’s plenty you can do to create an effective marketing plan for free.

1. Put Together an Effective SEO Strategy

SEO stands for search engine optimization. Search engines in general, and especially Google, constitute the arena in which bloggers battle to capture the attention of an audience. Winning means convincing Google and other search engines to show your content to people when they enter a search term into the search engine.

Search engines use complicated formulas to decide which websites to show to their users first. You want to rank very highly according to those formulas. There’s a whole world of SEO to learn about, but a few simple tips can help your blog posts start to really pop.

First, you need to think like your audience. What kinds of things are they searching for on Google? If you work with knitting, then you might calculate that your audience will be writing “knitting at home” in the search bar.

That phrase, “knitting at home,” becomes your keyword. You want to use it several times in your posts so that Google knows that your content is related to your audience’s search. It can especially help to place the keyword in the title of your piece, and to make sure to mention it in your introduction.

2. Find and Work Together With Fellow Bloggers Who Share Your Market

There are two kinds of bloggers who share your audience, or market. First, are your competitors. Second, are non-competitors, who happen to share the same market, anyway.

For example, if you have a blog about computer software, then your competitors will be other bloggers discussing computer software. Your non-competitors who share the same market, might be bloggers who discuss computer games.

When it comes to non-competitors, it’s a no-brainer. You should get in touch with them and offer to work together. You have an audience that might be interested in their content, and they have an audience that might be interested in yours.

On the other hand, competitors are a little more tricky. There’s always the chance that showing your audience a competitor’s work might pull them away from you.

At the same time, you might pick up some of their audience. It’s up to you to decide if you want to work with your competitors.

3. Have a Presence On the Most Popular Social Media Sites

Having a blog all by itself will never be as efficient as giving that blog a voice on other platforms. Facebook, Twitter, and Instagram are extremely popular forms of social media. Blogs get millions of views by posting links to their content on these sites.

If you want more people to be able to see your work, then make a page or an account for your blog on all of these social media sites, and maybe some others. Regularly grow your following on every social media site, and post your blog posts on them.

4. Grow an Email List (And Other Forms of Contact)

Whenever you impress someone with a blog post, you hope that they’ll remember you and come back for more. However, people are busy, so they sometimes love your content, but forget to come back.

To fix this problem, offer to take your readers’ email when they visit your site or read one of your posts. If they like what they’re seeing, there’s a good chance that they’ll be glad to give you their email. Then, you can send your latest work directly to them for their further enjoyment.

5. Find the Best Tools to Ease the Marketing Process

Many of these tools and principles apply to all kinds of marketing, not just to blogs. At the same time, there’s a huge list of tools designed specifically to help empower bloggers to maximize their audience. However, there are so many of these tools, how can you find the very best ones? provides a curated collection of the best tools for bloggers, compiled by experts. They know all about the tools of blogging, good and bad, so that you can enjoy only the good ones. Whether you’re trying to find the best place to host your blog or need some help designing your page to impress your audience, can help.

Learn How to Market Your Blog With Maximum Efficiency

We hope you found something helpful in this brief piece on how to market your blog. To learn more about powerful ideas in the business, marketing, and tech worlds, check out our other pages.